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~isPartOf:"European journal of operational research : EJOR"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
5
Loyalty program
5
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
OR in marketing
2
Preismanagement
2
Pricing strategy
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Relationship marketing
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Sales promotion
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Verkaufsförderung
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(D) Analytics
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(D) OR in marketing
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(D) Pricing
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(O) Retailing
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Behavioural experiment
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Brand
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Brand management
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E-commerce
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Einzelhandel
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Electronic Commerce
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Firm performance
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Game theory
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Handelsliberalisierung
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Internet marketing
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Internet-Auktion
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Inventory model
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Iterative algorithm
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Joint promotion
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Lagerhaltungsmodell
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Logit model
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Logit-Modell
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Loyalty programs
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Markenartikel
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Markenführung
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Multinomial logit models
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Bazargan, Amirhossein
1
Cheng, Xianghui
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Deng, Shiming
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Gu, Wei
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Jiang, Xuan
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Karray, Salma
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Li, Yanhai
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Luan, Xiaoting
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Ma, Minghui
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Martín Herrán, Guiomar
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Popkowski Leszczyc, Peter T. L.
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Shang, Jennifer
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Song, Yanan
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European journal of operational research : EJOR
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
2
Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei
;
Luan, Xiaoting
;
Song, Yanan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Saved in:
3
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin
;
Ma, Minghui
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
Saved in:
4
"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
Saved in:
5
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
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