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~person:"Krafft, Manfred"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
5
Loyalty program
5
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Kundenbindung
2
Kundenkarte
2
Anreiz
1
Austauschtheorie
1
B2B marketing
1
Business-to-Business (B2B)
1
Customer relationship management
1
Customer retention
1
Customer tiers
1
Deutschland
1
Elite
1
Elite status members
1
Germany
1
Hierarchical loyalty program (HLP)
1
Kundenmanagement
1
Lieferantenmanagement
1
Multi-tier loyalty program
1
Regression analysis
1
Regression discontinuity design
1
Regressionsanalyse
1
Social exchange theory
1
Social influence
1
Social relations
1
Soziale Beziehungen
1
Status
1
Supplier relationship management
1
Survival models
1
Verbraucherverhalten
1
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English
3
German
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Krafft, Manfred
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Papenhoff, Heike
6
Polinsky, Alan Mitchell
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Huber, Frank
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
Hwang, Yoo Hee
4
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Springer Fachmedien Wiesbaden
1
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Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Kundenmanagement & Electronic Commerce
1
Research
1
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ECONIS (ZBW)
5
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1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
Saved in:
3
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
4
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Krafft, Manfred
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003485484
Saved in:
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