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Search: subject_exact:"Loyalty card"
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Beziehungsmarketing
7
Kundenbindungsprogramm
7
Loyalty program
7
Relationship marketing
7
Austria
2
Consumer behaviour
2
Deutschland
2
Einzelhandel
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Hierarchical loyalty programs
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1
Kommunikation
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Kundenmanagement
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Loyalty program communication
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Loyalty programs
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Motivation
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Multi-tier loyalty programs
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Progress feedback
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Rabatt
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consumer motivation
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Tomczak, Torsten
Chan, Haksin
Bijmolt, Tammo H. A.
13
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11
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11
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9
Verhoef, Peter C.
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Fang, Zheng
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handelsforschung
1
International journal of hospitality management
1
Journal of global marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
2
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
3
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
4
Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
Saved in:
5
Kundenbindung durch Kundenkarten und -clubs
Tomczak, Torsten
;
Reinecke, Sven
;
Dittrich, Sabine
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 323-345)
.
2008
Persistent link: https://www.econbiz.de/10003597724
Saved in:
6
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
7
Kundenbeziehungsmanagement und der Einsatz von Coupons im stationären Einzelhandel : eine länderübergreifende Studie in Deutschland, Österreich und der Schweiz
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
; …
-
2005
Persistent link: https://www.econbiz.de/10013428729
Saved in:
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