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~type_genre:"Aufsatz im Buch"
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Luxury goods
390
Luxusgüter
390
Consumer behaviour
123
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Brand management
92
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60
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Amatulli, Cesare
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Brun, Alessandro
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Thaichon, Park
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Atwal, Glyn
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Chiaudano, Valentina
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Kapferer, Jean-Noël
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Klarmann, Christiane
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Ozuem, Wilson
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Ranfagni, Silvia
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Vaih-Baur, Christina
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Batat, Wided
3
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2
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2
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The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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1
Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
2
Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
Saved in:
3
Analysis of luxury consumption in economic downturn based on alternative theory
Yin, Yanyan
;
Yang, Xuan
;
Wang, Keke
;
Tian, Jiaojiao
- In:
Internet finance and digital economy : advances in …
,
(pp. 55-64)
.
2024
Persistent link: https://www.econbiz.de/10014533694
Saved in:
4
AI (vs. human) recommendation on luxury services
Gonçalves, Ana Rita
;
Pinto, Diego Costa
;
Shuqair, Saleh
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 121-131)
.
2024
Persistent link: https://www.econbiz.de/10014501115
Saved in:
5
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
Saved in:
6
From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
Saved in:
7
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
10
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
Saved in:
11
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
12
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba
;
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
13
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
14
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
15
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
Saved in:
16
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
17
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
18
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
Saved in:
19
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
20
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
Saved in:
21
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
22
Ethnic profiling of luxury goods consumers in Southeast Asia : new insights in the international entrepreneurship approach
Ferdinandi, Massimo
;
Presutti, Manuela
- In:
A research agenda for international entrepreneurship
,
(pp. 261-288)
.
2023
Persistent link: https://www.econbiz.de/10014477774
Saved in:
23
Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours
Poon, Stephen T. F.
- In:
Origin and branding in international market entry processes
,
(pp. 51-68)
.
2023
Persistent link: https://www.econbiz.de/10014436762
Saved in:
24
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
25
The luxury stores of the future : the impact of technology on the relationship between consumers and the brand's staff
Diogo, Leonor
- In:
Perspectives on workplace communication and well-being …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014309106
Saved in:
26
Luxury consumption behavior
Çakiroğlu, K. Ilgın
-
2023
Persistent link: https://www.econbiz.de/10014517861
Saved in:
27
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
28
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
29
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
30
The history of ideas on luxury in the early modern period
Berry, Christopher J.
- In:
The Oxford handbook of luxury business
,
(pp. 21-39)
.
2022
Persistent link: https://www.econbiz.de/10013273923
Saved in:
31
Critical theory and the singular instant of luxury : on contemporary conceptions of luxury customer experience
Armitage, John
- In:
The Oxford handbook of luxury business
,
(pp. 41-58)
.
2022
Persistent link: https://www.econbiz.de/10013273924
Saved in:
32
Luxury, banking, and finance
Bonin, Hubert
- In:
The Oxford handbook of luxury business
,
(pp. 79-105)
.
2022
Persistent link: https://www.econbiz.de/10013273926
Saved in:
33
Luxury and the entrepreneur : a story of Meissen Porcelain, harlequins, and creative destruction
Holt, Robin
- In:
The Oxford handbook of luxury business
,
(pp. 107-124)
.
2022
Persistent link: https://www.econbiz.de/10013273927
Saved in:
34
Luxury supply chain management
Brun, Alessandro
;
Karaosman, Hakan
- In:
The Oxford handbook of luxury business
,
(pp. 127-149)
.
2022
Persistent link: https://www.econbiz.de/10013273928
Saved in:
35
Luxury, craft, creativity, and innovation
Roberts, Joanne
- In:
The Oxford handbook of luxury business
,
(pp. 151-172)
.
2022
Persistent link: https://www.econbiz.de/10013273930
Saved in:
36
Licensing and the mass production of luxury goods
Okawa, Tomoko
- In:
The Oxford handbook of luxury business
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013273931
Saved in:
37
Systemic luxury strategy
Hoffmann, Jonas
- In:
The Oxford handbook of luxury business
,
(pp. 195-216)
.
2022
Persistent link: https://www.econbiz.de/10013273934
Saved in:
38
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
Saved in:
39
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
40
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
41
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
Saved in:
42
Department stores and luxury business
Fujioka, Rika
;
Pitkänen, Jouko
- In:
The Oxford handbook of luxury business
,
(pp. 333-351)
.
2022
Persistent link: https://www.econbiz.de/10013273940
Saved in:
43
The strategic value of the mono-brand store for European luxury fashion brands
Moore, Christopher M.
- In:
The Oxford handbook of luxury business
,
(pp. 353-377)
.
2022
Persistent link: https://www.econbiz.de/10013273941
Saved in:
44
Airport luxury retail
Pinder, Debbie
;
Roberts, Joanne
- In:
The Oxford handbook of luxury business
,
(pp. 379-401)
.
2022
Persistent link: https://www.econbiz.de/10013273945
Saved in:
45
Intellectual property rights and country-of-origins labels in the luxury industry
Pouillard, Véronique
- In:
The Oxford handbook of luxury business
,
(pp. 403-420)
.
2022
Persistent link: https://www.econbiz.de/10013273946
Saved in:
46
Luxury in the United States and Western Europe
Roberts, Fflur
;
Allday, Florence
;
Homma, Ayako
; …
- In:
The Oxford handbook of luxury business
,
(pp. 423-443)
.
2022
Persistent link: https://www.econbiz.de/10013273947
Saved in:
47
Luxury business in Japan
Donzé, Pierre-Yves
- In:
The Oxford handbook of luxury business
,
(pp. 445-460)
.
2022
Persistent link: https://www.econbiz.de/10013273948
Saved in:
48
Luxury in China
Wang, Qing
- In:
The Oxford handbook of luxury business
,
(pp. 461-482)
.
2022
Persistent link: https://www.econbiz.de/10013273951
Saved in:
49
Luxury in emerging markets : towards understanding new prestige brands in India
Atwal, Glyn
;
Bryson, Douglas
;
Kuehlwein, J. P.
- In:
The Oxford handbook of luxury business
,
(pp. 483-499)
.
2022
Persistent link: https://www.econbiz.de/10013273953
Saved in:
50
Economic inequality and luxury : a critical luxury studies approach
Roberts, Joanne
- In:
The Oxford handbook of luxury business
,
(pp. 503-523)
.
2022
Persistent link: https://www.econbiz.de/10013273954
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