//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
33
Brand
29
Brand management
24
Markenführung
24
Brand image
11
Markenimage
11
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
USA
5
Immaterialgüterrechte
4
Intellectual property rights
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Branding
3
Intellectual property
3
Markenrecht
3
Strategic management
3
Strategisches Management
3
Trademark law
3
United States
3
Brand authenticity
2
Brand identity
2
Brand strategy
2
Consumer engagement
2
Corporate culture
2
Einzelhandel
2
Luxury goods
2
Luxusgüter
2
Marketing
2
Narrative Methode
2
Narrative method
2
Product counterfeiting
2
Produktpiraterie
2
Risikomanagement
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Interview
1
Language
All
English
29
Undetermined
4
Author
All
Cook, Victor J.
2
Frank, Ronald E.
2
Abratt, Russell
1
Avery, Jill
1
Bahaee, Mahmood
1
Bal, Anjali S.
1
Bendell, Bari L.
1
Bendixen, Michael
1
Berman, Barry
1
Berthon, Pierre R.
1
Botha, Elsamari
1
Boyd jr., Harper W.
1
Boyd, Harper W.
1
Brasel, S. Adam
1
Brito, Eliane P. Z.
1
Brown, Stephen
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Carpenter, Gregory S.
1
Chan, Annie
1
Chaudhry, Peggy E.
1
Cooper, Holly B.
1
Cordell, Victor V.
1
Cova, Bernard
1
Crittenden, Victoria Lynn
1
De Beer, Jeremy
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Ewing, Michael
1
Ferreira, João J. M.
1
Fournier, Susan
1
Friedman, Ana
1
Gelb, Betsy D.
1
Geyskens, Inge
1
Gillingwater, Richard
1
Goldstein, Guy A.
1
Gopaoco, Hannie
1
Grammich, Clifford A.
1
Hanna, Richard
1
Hemsley, Richard
1
more ...
less ...
Published in...
All
Business horizons
The journal of brand management : an international journal
290
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
85
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
68
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
35
Marketing : ZFP ; journal of research and management
34
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
33
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
4
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
5
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
6
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
7
Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Saved in:
8
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
9
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
10
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
11
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
12
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
13
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
14
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
15
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
16
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
17
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
18
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
19
Protecting your brand against the heartbreak of genericide
Walsh, Michael G.
- In:
Business horizons
56
(
2013
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10009732765
Saved in:
20
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
21
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
22
Five trademark law strategies for managing brands
Lemper, Timothy A.
- In:
Business horizons
55
(
2012
)
2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
Saved in:
23
The uninvited brand
Fournier, Susan
;
Avery, Jill
- In:
Business horizons
54
(
2011
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10009126412
Saved in:
24
A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M.
- In:
Business horizons
54
(
2011
)
5
,
pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
Saved in:
25
Are Iranian consumers poised to "buy American" in a hostile bilateral environment?
Bahaee, Mahmood
;
Pisani, Michael J.
- In:
Business horizons
52
(
2009
)
3
,
pp. 223-232
Persistent link: https://www.econbiz.de/10003856324
Saved in:
26
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
Saved in:
27
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
28
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
Saved in:
29
The employee brand : is yours an all-star?
Mangold, W. Glynn
;
Miles, Sandra Jeanquart
- In:
Business horizons
50
(
2007
)
5
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003733884
Saved in:
30
The importance of private labels in food retailing
Boyd, Harper W.
;
Frank, Ronald E.
- In:
Business horizons
9
(
1966
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003500158
Saved in:
31
What management can learn from the borden case : implications of the supreme court interpretation of "like grande and quality"
Schutte, Thomas F.
;
Cook, Victor J.
;
Hemsley, Richard
- In:
Business horizons
9
(
1966
)
4
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003518531
Saved in:
32
Private brand mismanagement by misconception : popular explanations-unreasonable decisions
Cook, Victor J.
- In:
Business horizons
11
(
1968
)
6
,
pp. 63-74
Persistent link: https://www.econbiz.de/10002020558
Saved in:
33
The importance of private labels in food retailing
Boyd jr., Harper W.
;
Frank, Ronald E.
- In:
Business horizons
9
(
1966
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10002026764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->