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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Brand
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Markenartikel
28
Consumer behaviour
26
Konsumentenverhalten
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Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Beziehungsmarketing
9
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Eisingerich, Andreas B
5
Park, C. Whan
5
Park, Jason Whan
4
Schmitt, Bernd
3
Alvarez, Claudio
2
Fiske, Susan T.
2
Fournier, Susan
2
Kervyn, Nicolas
2
MacInnis, Deborah J.
2
Malone, Chris
2
Whelan, Jodie
2
Aggarwal, Pankaj
1
Alba, Joseph W.
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Bechara, Antoine
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Chun, HaeEun Helen
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Consiglio, Irene
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Desai, Kalpesh Kaushik
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Dimofte, Claudiu V.
1
Ellis, Andrew W.
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Fitzsimons, Gavan J.
1
Folkes, Valerie S.
1
Gelfand, Michele J.
1
Gino, Francesca
1
Girardin, Florent
1
Gordon, Sarah
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Grohmann, Bianca
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Guèvremont, Amélie
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1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
282
Journal of business research : JBR
270
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
74
Psychology & marketing
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
47
Marketing letters : a journal of research in marketing
42
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
Journal of promotion management : innovations in planning and applied research
25
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ECONIS (ZBW)
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1
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
2
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
3
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
4
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
5
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
6
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
Saved in:
7
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
Saved in:
8
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
9
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
10
"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati
;
Lu, Fang-Chi
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
Saved in:
11
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
12
Brand authenticity : an integrative framework and measurement scale
Morhart, Felicitas
;
Malär, Lucia
;
Guèvremont, Amélie
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011374515
Saved in:
13
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
14
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
15
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
16
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
17
Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
Saved in:
18
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
19
Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas
;
Fiske, Susan T.
;
Malone, Chris
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
Saved in:
20
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
21
When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Aggarwal, Pankaj
;
Larrick, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10009548890
Saved in:
22
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
23
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
24
Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew
;
Whelan, Jodie
;
Johnson, Allison R.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
Saved in:
25
The effects of self-brand connections on responses to brand failure : a new look at the consumer-brand relationship
Cheng, Shirley Y. Y.
;
White, Tiffany Barnett
;
Chaplin, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 280-288
Persistent link: https://www.econbiz.de/10009569965
Saved in:
26
Age of acquisition and the recognition of brand names : on the importance of being early
Ellis, Andrew W.
;
Holmes, Selina J.
;
Wright, Richard L.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10003958594
Saved in:
27
The self and the brand
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
Saved in:
28
Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
Saved in:
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