//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~isPartOf:"International journal of hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
49
Markenartikel
49
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
34
Markenführung
34
Brand image
31
Markenimage
31
Beziehungsmarketing
17
Relationship marketing
17
Hotel industry
9
Hotellerie
9
Brand loyalty
6
Brand equity
5
Customer satisfaction
5
Gastronomie
5
Internet marketing
5
Kundenzufriedenheit
5
Markentreue
5
Online-Marketing
5
Restaurant industry
5
Brand reputation
4
Brand trust
4
Confidence
4
Dienstleistungsqualität
4
Luxury goods
4
Luxusgüter
4
Service quality
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Brand satisfaction
3
Customer integration
3
Emotion
3
Kundenintegration
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
18
Book section
18
Reprint
16
Language
All
English
49
Author
All
Elliott, Richard
3
Han, Heesup
3
Aaker, David A.
2
Ahn, Jiseon
2
Back, Ki-Joon
2
Hwang, Jinsoo
2
Jang, Soocheong
2
King, Ceridwyn
2
Law, Chun Hung Roberts
2
Song, Hak-jun
2
Aaker, Jennifer
1
Austin, Jon R.
1
Auty, Susan
1
Baker, William E.
1
Bang, Nguyen
1
Bengtsson, Anders
1
Bianchi, Constanza
1
Branthwaite, A.
1
Cacho-Elizondo, Silvia
1
Chan, Elisa K.
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Cooper, P.
1
Cotte, June
1
Drennan, Judy
1
Duncan, Tom
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
Fournier, Susan
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Guibert, Nathalie
1
Gursoy, Dogan
1
Han, Sung Ho
1
Hatch, Mary Jo
1
Hodari, Demian
1
Hoeffler, Steve
1
Hsu, Cathy H. C.
1
Hu, Clark
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
International journal of hospitality management
The journal of brand management : an international journal
282
Journal of business research : JBR
270
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
74
Psychology & marketing
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
47
Marketing letters : a journal of research in marketing
42
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of retailing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
Journal of promotion management : innovations in planning and applied research
25
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
49
of
49
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
4
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
7
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
8
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
9
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
10
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
11
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
12
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
13
Evaluation of hotel brand competitiveness based on hotel features ratings
Xia, Haiyang
;
Vu, Huy Quan
;
Law, Chun Hung Roberts
;
Li, Gang
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241517
Saved in:
14
Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content
Hu, Feng
;
Trivedi, Rohit H.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012146171
Saved in:
15
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
16
Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn
;
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
Saved in:
17
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
18
How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospita...
Lynn, Michael
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10011982129
Saved in:
19
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
20
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
21
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
22
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
23
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
24
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn
;
Murillo, Enrique
;
Lee, Hyemi
- In:
International journal of hospitality management
66
(
2017
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Saved in:
25
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
26
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
27
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
28
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
29
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
30
Enhancing online brand experiences : an application of congruity theory
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
40
(
2014
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
Saved in:
31
Price placebo effect in hedonic consumption
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
35
(
2013
),
pp. 306-315
Persistent link: https://www.econbiz.de/10010225776
Saved in:
32
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
33
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
34
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
35
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
36
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
37
The value of the brand : an anthropological perspective
McCracken, Grant David
-
2009
Persistent link: https://www.econbiz.de/10003784510
Saved in:
38
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
39
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
40
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
41
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
42
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
43
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
44
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
45
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
46
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
47
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
Saved in:
48
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
49
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->