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~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenbewertung"
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Kundenzufriedenheit
Markenwert
181
Brand equity
180
Markenführung
74
Brand management
73
Consumer behaviour
34
Konsumentenverhalten
34
Markenimage
31
Brand image
28
Deutschland
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Germany
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Markenpolitik
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Markenartikel
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Messung
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Social web
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11
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International marketing
10
Internationales Marketing
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Kaufentscheidung
8
Marketingmanagement
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Online-Marketing
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Purchase decision
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Corporate social responsibility
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Human Resource Management
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Verbraucherverhalten
7
Viral marketing
7
Virales Marketing
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Automotive industry
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Beal, Virginia
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Cheng, Colin C.
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Liao, Shuling
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Ludwichowska, Gosia
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Journal of business research : JBR
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The service industries journal
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Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
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2
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
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3
Consumer evaluation of self-service innovation failure : the effect of brand equity and attribution
Liao, Shuling
;
Cheng, Colin C.
- In:
The service industries journal
33
(
2013
)
5
,
pp. 467-485
Persistent link: https://www.econbiz.de/10009757832
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