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~subject:"Kundenzufriedenheit"
~isPartOf:"Journal of strategic marketing"
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Kundenzufriedenheit
Brand image
59
Markenimage
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Brand management
46
Markenführung
46
Consumer behaviour
44
Konsumentenverhalten
44
Brand
23
Markenartikel
23
Beziehungsmarketing
16
Relationship marketing
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Marketing management
8
Marketingmanagement
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Customer satisfaction
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Social web
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Internet marketing
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Online-Marketing
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brand equity
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Corporate Social Responsibility
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Designation of origin
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Herkunftsbezeichnung
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Personality psychology
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Persönlichkeitspsychologie
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Sportmarketing
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Sports marketing
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Advertising effects
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Competitive advantage
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International marketing
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Internationales Marketing
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Performance measurement
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Performance-Messung
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Structural equation model
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brand attachment
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Chen, Junsong
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Deb, Madhurima
1
Horbel, Chris
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Konstantoulaki, Kleopatra
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Kostopoulos, Ioannis
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Lohan, Amanish
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Massi, Marta
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Melewar, T. C.
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Piancatelli, Chiara
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Popp, Bastian
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Poulis, Athanasios
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Ratnakaram, Sunitha
1
Rizomyliotis, Ioannis
1
Sharma, Vinay Kumar
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Vocino, Andrea
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Wilson, Bradley
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Woratschek, Herbert
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Journal of strategic marketing
Journal of retailing and consumer services
27
Journal of business research : JBR
26
The journal of brand management : an international journal
20
Journal of travel and tourism marketing
18
International journal of hospitality management
17
Journal of hospitality marketing & management
12
The journal of product & brand management
12
International journal of contemporary hospitality management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of destination marketing & management
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of services marketing
6
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of marketing : EJM
4
Inventi impact: retailing & consumer services
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of the Academy of Marketing Science
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
EuroMed journal of business
3
European research studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of air transport management
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
7
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
4
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
5
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
6
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
7
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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