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~subject:"Kundenzufriedenheit"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Kundenzufriedenheit
Brand image
166
Markenimage
166
Consumer behaviour
133
Konsumentenverhalten
133
Brand management
117
Markenführung
117
Brand
64
Markenartikel
64
Beziehungsmarketing
45
Relationship marketing
45
Designation of origin
25
Herkunftsbezeichnung
25
Customer satisfaction
15
Social Web
15
Social web
15
Advertising effects
13
Rules of origin
13
Ursprungsregeln
13
Werbewirkung
13
Brand loyalty
12
China
12
Internet marketing
12
Markentreue
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Online-Marketing
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Confidence
9
Corporate Social Responsibility
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International marketing
9
Internationales Marketing
9
Marketing management
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Marketingmanagement
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Vertrauen
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Brand attitude
8
Holiday behaviour
8
Personality psychology
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Persönlichkeitspsychologie
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15
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Akoglu, Halil Erdem
1
Allameh, Sayyed Mohsen
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Asadi, Hassan
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Chen, Junsong
1
Deb, Madhurima
1
Dwivedi, Abhishek
1
Horbel, Chris
1
Jaberi, Akbar
1
Johnson, Lester W.
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Kumar Datta, Saroj
1
Leckie, Civilai
1
Lohan, Amanish
1
Malhotra, Gunjan
1
Massi, Marta
1
Melewar, T. C.
1
Nath Sanyal, Shamindra
1
Okumuş, Abdullah
1
Piancatelli, Chiara
1
Pool, Javad Khazaei
1
Popp, Bastian
1
Poulis, Athanasios
1
Pu, Yongjian
1
Ratnakaram, Sunitha
1
Rizomyliotis, Ioannis
1
Saleem, Muhammad Abid
1
Salehzadeh, Reza
1
Sharma, Vinay Kumar
1
Su, Chun
1
Uysal, Adem
1
Vocino, Andrea
1
Wilson, Bradley
1
Woratschek, Herbert
1
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Journal of strategic marketing
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
27
Journal of business research : JBR
26
The journal of brand management : an international journal
20
Journal of travel and tourism marketing
18
International journal of hospitality management
17
Journal of hospitality marketing & management
12
The journal of product & brand management
12
International journal of contemporary hospitality management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Cogent business & management
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of destination marketing & management
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of services marketing
6
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of marketing : EJM
4
Inventi impact: retailing & consumer services
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of the Academy of Marketing Science
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
EuroMed journal of business
3
European research studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of air transport management
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
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ECONIS (ZBW)
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1
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention
Zhou, Qiuxiang
;
Pu, Yongjian
;
Su, Chun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1313-1329
Persistent link: https://www.econbiz.de/10014285999
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
Consumer retention in two-wheeler industry : a moderated mediation model
Malhotra, Gunjan
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1681-1701
Persistent link: https://www.econbiz.de/10013391124
Saved in:
7
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
8
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
9
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
10
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
11
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
12
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
13
Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen
;
Pool, Javad Khazaei
;
Jaberi, Akbar
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
Saved in:
14
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
15
The effect of perceived quality on brand equity : an empirical study on generic drugs
Nath Sanyal, Shamindra
;
Kumar Datta, Saroj
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 604-625
Persistent link: https://www.econbiz.de/10009408824
Saved in:
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