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~type:"article"
~subject:"Marketingmanagement"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Markenführung"
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Marketingmanagement
Brand management
51
Markenführung
51
Consumer behaviour
32
Konsumentenverhalten
32
Einzelhandel
27
Retail trade
27
Brand
21
Markenartikel
20
Brand image
16
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16
Handelsmarke
11
Store brand
11
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
9
Retailing
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Preismanagement
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Pricing strategy
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Store brands
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Brand equity
4
Category Management
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Category management
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Retail price
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Bewertung
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Brand extension
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Discrete choice
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Distribution channel
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Emerging economies
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Evaluation
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Ladengestaltung
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Markentransfer
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Online retailing
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Online-Handel
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Bachtel, Robert C.
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Echambadi, Raj
1
Farris, Paul W.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Guissoni, Leandro A.
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Keller, Kristopher Oliver
1
Koll, Oliver
1
Lee, Eunkyu
1
Ma, Yu
1
MacDonald, Emma K.
1
Miyazaki, Anthony D.
1
Namin, Aidin
1
Neves, Marcos Fava
1
Norman, Andrew T.
1
Plank, Andreas
1
Sethuraman, Raj
1
Smith, Ronn J.
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Venkatesan, Rajmkumar
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Wang, Emily
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Journal of retailing
Journal of business research : JBR
45
The journal of brand management : an international journal
44
The journal of product & brand management
31
European journal of marketing : EJM
20
Journal of strategic marketing
20
Journal of retailing and consumer services
19
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International marketing review
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Journal of promotion management : JPM
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of internet commerce
5
Journal of marketing for higher education
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
AMS review : official publication of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
7
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
8
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
9
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
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