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Search: subject_exact:"Markenpolitik"
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Markenführung
16,798
Brand management
16,795
Konsumentenverhalten
7,238
Consumer behaviour
7,236
Markenimage
6,975
Brand image
6,835
Markenartikel
5,187
Brand
5,136
Relationship marketing
2,506
Beziehungsmarketing
2,505
Markenpolitik
2,454
Social Web
1,740
Social web
1,740
Online-Marketing
1,551
Internet marketing
1,528
Marketingmanagement
1,373
Marketing management
1,357
Deutschland
1,173
Werbewirkung
1,118
Germany
1,110
Advertising effects
1,107
Marketing
908
Luxury goods
852
Luxusgüter
852
Werbung
737
Advertising
701
Einzelhandel
685
Retail trade
669
Theorie
661
Theory
660
Corporate reputation
651
Firmenimage
651
Brand loyalty
631
Internationales Marketing
626
Customer satisfaction
616
Kundenzufriedenheit
616
International marketing
600
USA
594
Handelsmarke
593
United States
577
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Undetermined
6,712
Free
2,278
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Article
12,375
Book / Working Paper
5,730
Journal
41
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Article in journal
9,966
Aufsatz in Zeitschrift
9,966
Aufsatz im Buch
2,359
Book section
2,359
Hochschulschrift
753
Thesis
522
Graue Literatur
501
Non-commercial literature
501
Case study
453
Fallstudie
453
Collection of articles of several authors
415
Sammelwerk
415
Working Paper
310
Aufsatzsammlung
303
Arbeitspapier
302
Dissertation u.a. Prüfungsschriften
134
Conference paper
114
Konferenzbeitrag
114
Reprint
106
Ratgeber
100
Konferenzschrift
98
Guidebook
94
Lehrbuch
87
Textbook
75
Conference proceedings
56
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Bibliographie
12
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English
14,490
German
3,534
Undetermined
89
French
32
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13
Polish
12
Russian
12
Spanish
4
Swedish
4
Serbian
2
Valencian
1
Kazakh
1
Dutch
1
Portuguese
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Author
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Burmann, Christoph
134
Esch, Franz-Rudolf
126
Baumgarth, Carsten
86
Melewar, T. C.
73
Huber, Frank
64
Meffert, Heribert
62
Keller, Kevin Lane
61
Ahlert, Dieter
55
Bruhn, Manfred
53
Balmer, John M. T.
45
De Chernatony, Leslie
45
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Bauer, Hans H.
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Christodoulides, George
26
Völckner, Franziska
26
Aaker, David A.
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
Iglesias, Oriol
24
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Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
32
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Springer International Publishing
5
American Marketing Association
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Journal of global marketing
56
Cogent business & management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
17,214
USB Cologne (EcoSocSci)
857
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
11
BASE
6
ArchiDok
1
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Date (oldest first)
1141
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
1142
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
1143
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
1144
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
1145
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
1146
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
1147
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
1148
Assessing how an unofficial brand partnership affects a brand image : the case of the Satan Shoes
Song, Y. Greg
;
Looi, Jiemin
;
Kang, Eun Yeon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10014373724
Saved in:
1149
Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Ray, Arghya
;
Gupta, Siddharth
;
Rana, Nripendra P.
- In:
Quality management journal : QMJ
30
(
2023
)
4
,
pp. 225-243
Persistent link: https://www.econbiz.de/10014373755
Saved in:
1150
Return on Brand Investment : taking a data-driven approach to branding
Reichelt, Roman
;
Nguyen, Minh Dang
;
Trachsel, Stephanie
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
5
,
pp. 20-27
Persistent link: https://www.econbiz.de/10014373823
Saved in:
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