//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenware"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
28
Markenartikel
28
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Brand management
15
Markenführung
15
Markenimage
15
Advertising effects
13
Werbewirkung
13
Advertising
11
Werbung
11
Product Placement
6
Product placement
6
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Internet marketing
5
Online-Marketing
5
USA
4
United States
4
Digital media
3
Digitale Medien
3
advertising
3
brand familiarity
3
Brand loyalty
2
Confidence
2
Electronic word of mouth
2
Markentreue
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
South Korea
2
Südkorea
2
Vertrauen
2
Wahrnehmung
2
social media
2
Advertising planning
1
Ankündigungseffekt
1
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Conference paper
4
Konferenzbeitrag
4
Case study
1
Fallstudie
1
Language
All
English
28
Author
All
Smit, Edith G.
3
Bernritter, Stefan F.
2
Dens, Nathalie
2
Ko, Eunju
2
Pelsmacker, Patrick de
2
Avramova, Yana R.
1
Bang, Hae-kyong
1
Bergkvist, Lars
1
Bhandari, Manu
1
Bidmon, Sonja
1
Broadbent, Tim
1
Chae, Heeju
1
Chang, Chun-Tuan
1
Chang, Hua
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Colovic, Ana
1
Das, Enny
1
Delattre, Eric
1
Ewing, Michael
1
Hayes, Jameson L.
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Kamphuis, Anne-Lise
1
Ketelaar, Paul E.
1
Kilambi, Ana
1
Kim, Eunice
1
Kim, Kacy K.
1
Kim, Youngchan
1
King, Karen Whitehill
1
Knoll, Johannes
1
Kwak, Hyokjin
1
Laagland, Tessa
1
Laroche, Michel
1
Leong, Susanna H. S.
1
Li, Cong
1
Loermans, Annemijn C.
1
Lwin, May O.
1
Lynn, Theodore
1
Mackay, Thomas
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
European journal of marketing : EJM
68
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
28
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
6
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
9
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
10
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
11
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
12
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
13
Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
14
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
15
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
16
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
17
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
18
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
19
Perceived "hispanicness" versus "americanness" : a study of brand ethnicity with Hispanic consumers
Li, Cong
;
Tsai, Wan-hsiu Sunny
;
Soruco, Gonzalo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10009789455
Saved in:
20
Fancy a coffee with Friends in "Central Perk"? : reverse product placement, fictional brands and purchase intention
Rossiter, John R.
;
Percy, Larry
;
Lynn, Theodore
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009789457
Saved in:
21
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
22
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
23
When you are what you own : do physically attractive people benefit more from owning sophisticated brands?
Das, Enny
;
Vermeulen, Ivar
;
Laagland, Tessa
;
Postma, Almer
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 795-813
Persistent link: https://www.econbiz.de/10008758457
Saved in:
24
The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo
;
Bang, Hae-kyong
;
Kim, Youngchan
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
Saved in:
25
Memory and perception of brand mentions and placement of brands in songs
Delattre, Eric
;
Colovic, Ana
;
Salmon, Charles T.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 807-842
Persistent link: https://www.econbiz.de/10003916080
Saved in:
26
The role of confidence in attitude-intention and beliefs-attitude relationships
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 863-880
Persistent link: https://www.econbiz.de/10003916092
Saved in:
27
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
Saved in:
28
Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->