//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market segmentation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market segmentation
6
Marktsegmentierung
6
Theorie
3
Theory
3
Bayes-Statistik
2
Bayesian inference
2
Bayesian regression models
1
Brand
1
Cluster analysis
1
Clusteranalyse
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
Einzelhandel
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Modellierung
1
Multiple Regression
1
Multiple regression
1
Online retailing
1
Online-Handel
1
Product differentiation
1
Product quality
1
Produktdifferenzierung
1
Produktqualität
1
Präferenztheorie
1
Regression analysis
1
Regressionsanalyse
1
Retail trade
1
Räumlicher Wettbewerb
1
Scientific modelling
1
Service quality
1
Spatial competition
1
Theory of preferences
1
USA
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
DeSarbo, Wayne
3
Fong, Duncan K. H.
2
Kim, Sunghoon
2
Bell, David R.
1
Bertini, Marco
1
Blanchard, Simon J.
1
Choi, Jeonghye
1
Grewal, Rajdeep
1
Iyengar, Sheena
1
Kamakura, Wagner A.
1
Russell, Gary J.
1
Scott, Crystal J.
1
Wathieu, Luc
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
European Journal of Marketing
77
Journal of Consumer Marketing
75
Marketing Intelligence & Planning
52
International Journal of Bank Marketing
37
Journal of retailing and consumer services
32
International Marketing Review
31
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
International Journal of Contemporary Hospitality Management
21
Journal of Services Marketing
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
International Journal of Retail & Distribution Management
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of Product & Brand Management
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
International journal of contemporary hospitality management
12
Journal of international financial markets, institutions & money
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of Fashion Marketing and Management: An International Journal
11
Journal of banking & finance
11
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
2
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
3
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
4
Preference minorities and the internet
Choi, Jeonghye
;
Bell, David R.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Saved in:
5
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
6
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->