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~subject:"Online-Marketing"
~subject:"Consumer behaviour"
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Marketing theory
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36
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21
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19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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13
International journal of islamic marketing and branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of wine business research : IJWBR
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Journal of marketing management : MM
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International journal of internet marketing and advertising : IJIMA
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Business horizons
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Journal of Islamic marketing
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European journal of marketing : EJM
9
Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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The connected customer : the changing nature of consumer and business markets
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1
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
2
Consumption logistics and the ordering of market systems
Smaniotto, Cristiano
;
Emontspool, Julie
;
Askegaard, Søren
- In:
Marketing theory
21
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012484434
Saved in:
3
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
4
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
5
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
6
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
7
"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael
- In:
Marketing theory
15
(
2015
)
4
,
pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
Saved in:
8
The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
9
Special issue: Islamic encounters in consumption and marketing
Sandıkçı, Özlem
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010233253
Saved in:
10
Yes my name is Ahmet, but please dont target me. Islamic marketing : marketing Islam TM?
Süerdem, Ahmet
- In:
Marketing theory
13
(
2013
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10010233266
Saved in:
11
Islamic encounters in consumption and marketing
Sandıkçı, Özlem
;
Jafari, Aliakbar
- In:
Marketing theory
13
(
2013
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10010233279
Saved in:
12
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
13
Implications of behavioral decision theory for health marketing
Jones, Sandra C.
- In:
Marketing theory
7
(
2007
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10003433165
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