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~isPartOf:"Marketing mix decisions : new perspectives and practices"
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Marketing mix decisions : new perspectives and practices
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Statistical Bulletin
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DUV : Wirtschaftswissenschaft
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Indian journal of agricultural economics
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Production and operations management : an international journal of the Production and Operations Management Society
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Agrekon : agricultural economics research, policy and practice in southern Africa
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Annals of operations research ; 226
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Applied economics
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Bangladesh journal of political economy
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Basler Schriften zum Marketing
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Betriebs- und marktwirtschaftliche Studien zur Ernährungswirtschaft
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
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Bundesbank Series 1 Discussion Paper
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Business Inform
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Business and society review : a quarterly forum on the role of business in a free society
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Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
2
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
3
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
5
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
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