//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Keller, Kevin Lane"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
10
Marketingmanagement
10
Brand management
7
Markenführung
7
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Marketing
4
Brand extension
2
Markentransfer
2
USA
2
United States
2
Value analysis
2
Wertanalyse
2
Advertising
1
Brand architecture
1
Communication
1
Corporate reputation
1
Digital media
1
Digitale Medien
1
Firmenimage
1
Internet marketing
1
Kommunikation
1
Markenarchitektur
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Werbung
1
digital media
1
integrated marketing communications
1
marketing communications
1
marketing integration
1
traditional media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
27
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Reprint
5
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
10
Author
All
Keller, Kevin Lane
Kumar, V.
30
Bruhn, Manfred
26
Vrontis, Demetris
25
Homburg, Christian
23
O'Cass, Aron
23
Meffert, Heribert
21
Kitchen, Philip J.
20
Morgan, Neil A.
20
Melewar, T. C.
19
Schultz, Don E.
18
Balmer, John M. T.
17
Bauer, Hans H.
17
Calantone, Roger J.
17
Brettel, Malte
16
Esch, Franz-Rudolf
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
15
Gilmore, Audrey
15
Hunt, Shelby D.
15
Varadarajan, Rajan
15
Wiedmann, Klaus-Peter
15
Foroudi, Pantea
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Carpenter, Gregory S.
13
Diller, Hermann
13
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Blankson, Charles
12
Dibb, Sally
12
Jaworski, Bernard J.
12
Ngo, Liem Viet
12
Shankar, Venkatesh
12
Dekimpe, Marnik G.
11
Engelen, Andreas
11
Hinson, Robert
11
more ...
less ...
Published in...
All
Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
2
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Saved in:
3
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
8
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
9
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
10
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->