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type_genre:"Collection of articles written by one author"
~subject:"Innovationsmanagement"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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Strategic marketing and innovation
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803913
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Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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Essays in behavioral corporate finance
Zheng, Hui
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2012
Persistent link: https://www.econbiz.de/10011819370
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