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person:"Brettel, Malte"
~subject:"Unternehmensgründung"
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Search: subject_exact:"Marketing management"
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Unternehmensgründung
Marketing management
17
Marketingmanagement
17
Firm performance
7
Unternehmenserfolg
7
Business start-up
6
Deutschland
5
Germany
5
Thailand
3
USA
3
United States
3
Comparison
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Entrepreneurship
2
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2
Internet marketing
2
Lebenszyklus
2
Life cycle
2
Marketing
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic management
2
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2
Strategisches Management
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Abteilung
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Aktienrückkauf
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CATA
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Computer-aided text analysis
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Brettel, Malte
Eggers, Fabian
7
Kollmann, Tobias
6
Engelen, Andreas
5
Hills, Gerald E.
5
Freiling, Jörg
4
Hultman, Claes M.
4
Jones, Rosalind
4
Kraus, Sascha
4
Miles, Morgan P.
4
Monferrer, Diego
4
Nijssen, E. J.
4
Renko, Maija
4
Blesa, Andreu
3
Dasgupta, Sabyasachi
3
Grover, Priya
3
Gruber, Marc
3
Heinemann, Florian
3
Javalgi, Rajshekhar G.
3
Kumar, Vineet
3
Martin, Silvia L.
3
Mohammad Falahat
3
Morrish, Sussie C.
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Pakura, Stefanie
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Ramadani, Veland
3
Rudeloff, Christian
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Sager, Bernadette
3
Song, Michael
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Uslay, Can
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Alqahtani, Nasser
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Amin, Muslim
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Anderie, Lutz
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Behl, Ramesh
2
Bittner-Fesseler, Angela
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Bruhn, Manfred
2
Buccieri, Dominic
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Crick, Dave
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Crick, James M.
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E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
6
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1
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
2
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
3
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 44-67)
.
2010
Persistent link: https://www.econbiz.de/10003957128
Saved in:
4
The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas
;
Brettel, Malte
;
Heinemann, Florian
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
Saved in:
5
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
6
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
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