//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
160
Marketingmanagement
160
Marketing
69
Theorie
31
Theory
31
Consumer behaviour
25
Konsumentenverhalten
25
Marketing theory
21
Marketingtheorie
21
Online-Marketing
21
USA
21
United States
21
Internet marketing
17
Market research
14
Marktforschung
14
Brand management
13
Markenführung
13
Beziehungsmarketing
11
Relationship marketing
11
International marketing
10
Internationales Marketing
10
Internet
10
Social Web
9
Social web
9
Strategisches Management
9
E-commerce
8
Electronic Commerce
8
Selling
8
Verkauf
8
Advertising
7
Werbung
7
Brand
6
Communication
6
Kommunikation
6
Markenartikel
6
Marketing strategy
6
Brand image
5
Markenimage
5
Betriebswirtschaftslehre
4
Business economics
4
more ...
less ...
Online availability
All
Undetermined
34
Free
8
Type of publication
All
Book / Working Paper
100
Article
60
Type of publication (narrower categories)
All
Conference paper
Glossary included
Article in journal
7,214
Aufsatz in Zeitschrift
7,214
Aufsatz im Buch
2,192
Book section
2,192
Hochschulschrift
1,086
Graue Literatur
1,044
Non-commercial literature
1,044
Thesis
942
Lehrbuch
688
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Working Paper
466
Arbeitspapier
464
Case study
432
Fallstudie
432
Aufsatzsammlung
332
Konferenzschrift
185
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Handbook
79
Handbuch
79
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
32
Government document
32
Bibliografie
31
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
Einführung
25
more ...
less ...
Language
All
English
142
German
18
Author
All
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
M. S. Mahrinasari
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hendrawaty, Ernie
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
more ...
less ...
Institution
All
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Interdisciplinary management research XVI ; 1
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Conference proceedings trends in business communication 2016
2
Europäische Hochschulschriften / 5
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
McGraw-Hill Irwin series in marketing
2
Open economics
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
The globalisation of Chinese business : implications for multinational investors
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in analytics and applications
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
1
Australasian marketing journal
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Consumer culture theory
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of purchasing and supply management
1
more ...
less ...
Source
All
ECONIS (ZBW)
160
Showing
151
-
160
of
160
Sort
Relevance
Date (newest first)
Date (oldest first)
151
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
152
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
153
Marketing : principles & strategy
Assael, Henry
-
1990
-
1. ed
Persistent link: https://www.econbiz.de/10013467924
Saved in:
154
Business marketing management : marketing of business products and services
Eckles, Robert W.
-
1990
Persistent link: https://www.econbiz.de/10013474667
Saved in:
155
Marketing decision-making handbook
Nylen, David W.
-
1990
Persistent link: https://www.econbiz.de/10013475062
Saved in:
156
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
157
The complete guide to marketing and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
158
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
159
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
160
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
First
Prev
1
2
3
4
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->