Nason, Robert W. - In: Journal of Historical Research in Marketing 1 (2009) 1, pp. 34-54
Purpose – The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire . Design/methodology/approach – In total, 28 marketing scholars who had been students, colleagues, and friends of Professor Hollander...