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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Marketing theory"
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Hunt, Shelby D.
5
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AMS review : official publication of the Academy of Marketing Science
Journal of marketing management : MM
12
SpringerLink / Bücher
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Lehrbuch
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Marketing theory and applications
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Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
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McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
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Journal of strategic marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
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Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
4
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
5
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
6
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
7
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
8
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
9
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
10
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
11
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
12
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
13
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
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