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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
236
Marketingmanagement
236
Business-to-business marketing
82
B-to-B-Marketing
81
Lieferantenmanagement
62
Supplier relationship management
62
Marketing
48
Beziehungsmarketing
46
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46
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Di Benedetto, C. Anthony
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Lindgreen, Adam
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Terho, Harri
7
Parvinen, Petri
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Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
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Morgan, Robert
4
Möller, K. E. Kristian
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Sarin, Shikhar
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Ulaga, Wolfgang
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Yan, Ruiliang
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Blankson, Charles
3
Cao, Guangming
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Cartwright, Severina
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Haas, Alexander
3
Jaakkola, Elina
3
Lie, Po-Chien
3
Mu, Jifeng
3
O'Cass, Aron
3
Paswan, Audhesh
3
Pei, Zhi
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Slater, Stanley F.
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Auh, Seigyoung
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Geersbro, Jens
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
319
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
64
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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ECONIS (ZBW)
236
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201
Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
Saved in:
202
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, K. E. Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
Saved in:
203
Unfolding implementation in industrial market segmentation
Boejgaard, John
;
Ellegaard, Chris
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
Saved in:
204
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
205
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
206
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
207
Strategies for improving new product adoption in uncertain environments : a selective review of the literature
Eng, Teck Yong
;
Quaia, Giulia
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 275-282
Persistent link: https://www.econbiz.de/10003840535
Saved in:
208
Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven
;
Pardo, Catherine
;
Tunisini, Annalisa
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 851-856
Persistent link: https://www.econbiz.de/10003924742
Saved in:
209
Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
210
Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung
;
Menguc, Bulent
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 757-768
Persistent link: https://www.econbiz.de/10003893183
Saved in:
211
Expanding the sales professional's role: a strategic re-orientation?
Flaherty, Karen E.
;
Pappas, James M.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 806-813
Persistent link: https://www.econbiz.de/10003893193
Saved in:
212
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
;
Chou, Christine
;
Kuo, Jyh-huei
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
Saved in:
213
Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
Saved in:
214
The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders
Menguc, Bulent
;
Auh, Seigyoung
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10003733311
Saved in:
215
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
Saved in:
216
Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.
;
Peltier, Jimmy
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
Saved in:
217
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
218
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
219
Korean economic growth and marketing practice progress : a role model for economic growth of developing countries
Lee, Jinyong
;
LaPlaca, Peter
;
Rassekh, Farhad
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 753-757
Persistent link: https://www.econbiz.de/10003781746
Saved in:
220
Differential effects of determinants on multi-dimensions of trade show performance : by three stages of pre-show, at-show, and post-show activities
Lee, Chang Hyun
;
Kim, Sang Yong
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 784-796
Persistent link: https://www.econbiz.de/10003781777
Saved in:
221
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
222
A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
Saved in:
223
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
Saved in:
224
The marketing strategy of a project-based firm: the four portfolios framework
Tikkanen, Henrikki
;
Kujala, Jaakko
;
Artto, Karlos
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10003432058
Saved in:
225
Leveraging affiliations by marketing to and through associations
Roy, Abhijit
;
Berger, Paul D.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 270-284
Persistent link: https://www.econbiz.de/10003450727
Saved in:
226
Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh
;
Clark, Moira
;
Smith, Brian
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
Saved in:
227
Effects of personalization and envelope color on response rate, speed and quality among a business population
McCoy, Mairead
;
Hargie, Owen
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 799-809
Persistent link: https://www.econbiz.de/10003507269
Saved in:
228
Measuring and managing customer relationship risk in business markets
Ryals, Lynette
;
Knox, Simon
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
Saved in:
229
Marketing communication strategies in support of product launch : an empirical study of Taiwanese high-tech firms
Chen, Chien-Wei
;
Shen, Chung-Chi
;
Chiu, Wan-Yu
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1046-1056
Persistent link: https://www.econbiz.de/10003555839
Saved in:
230
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
231
Identifying buying influences for a professional service : implications for marketing efforts
Lynn, Susan A.
- In:
Industrial marketing management : the international …
16
(
1987
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001047530
Saved in:
232
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
233
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
Saved in:
234
Criteria changes across product development stages
Ronkainen, Ilkka A.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 171-178
Persistent link: https://www.econbiz.de/10001027977
Saved in:
235
Revitalizing weak industrial products
Aulōnitēs, Geōrgios I.
- In:
Industrial marketing management : the international …
14
(
1985
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10001027980
Saved in:
236
A critical review of industrial market segmentation
Plank, Richard E.
- In:
Industrial marketing management : the international …
14
(
1985
)
2
,
pp. 79-91
Persistent link: https://www.econbiz.de/10001027981
Saved in:
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