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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Relationship marketing"
~subject:"Theory"
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Relationship marketing
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9
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9
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Choi, Seung-chan
2
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Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
70
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
55
Gabler Edition Wissenschaft
53
SpringerLink / Bücher
48
Lehrbuch
34
Journal of strategic marketing
31
The journal of business & industrial marketing
30
Journal of retailing and consumer services
26
Springer eBook Collection / Business and Economics
22
European journal of marketing : EJM
21
Neue betriebswirtschaftliche Forschung : Nbf
21
Journal of business economics : JBE
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
20
Schriften zu Marketing und Management
20
Journal of the Academy of Marketing Science
19
Jahrbuch der Absatz- und Verbrauchsforschung
16
Business horizons
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
Berichte aus der Betriebswirtschaft
13
DUV / Wirtschaftswissenschaft
13
DUV : Wirtschaftswissenschaft
13
Journal of marketing communications
12
Journal of retailing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Die Betriebswirtschaft : DBW
11
Gabler-Edition Wissenschaft
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of marketing management : MM
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of production economics
10
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
The journal of product & brand management
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
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ECONIS (ZBW)
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
3
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
4
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
5
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
6
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
7
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
8
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
9
Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
Saved in:
10
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
Saved in:
11
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
Saved in:
12
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
13
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
Saved in:
14
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Saved in:
15
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
Saved in:
16
Software piracy : an analysis of protection strategies
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10001102181
Saved in:
17
Management, strategy, and industry structure as influences on the success of new firms : a structural model
Keeley, Robert H.
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1256-1267
Persistent link: https://www.econbiz.de/10001097174
Saved in:
18
New perspectives on strategy research : a view from the management sciences
Day, Diana L.
(
contributor
)
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1137-1289
Persistent link: https://www.econbiz.de/10001097227
Saved in:
19
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
20
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
21
Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
35
(
1989
)
9
,
pp. 1029-1044
Persistent link: https://www.econbiz.de/10001074240
Saved in:
22
Rethinking the product portfolio : a generalized investment model
Devinney, Timothy Michael
- In:
Management science : journal of the Institute for …
34
(
1988
)
9
,
pp. 1080-1095
Persistent link: https://www.econbiz.de/10001059651
Saved in:
23
Competitive dealing strategy and deal value escalation
Fraser, Cynthia
- In:
Management science : journal of the Institute for …
34
(
1988
)
11
,
pp. 1315-1323
Persistent link: https://www.econbiz.de/10001060038
Saved in:
24
Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Kumar, K. R.
- In:
Management science : journal of the Institute for …
34
(
1988
)
7
,
pp. 805-815
Persistent link: https://www.econbiz.de/10001060348
Saved in:
25
Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
33
(
1987
)
8
,
pp. 981-1000
Persistent link: https://www.econbiz.de/10001045645
Saved in:
26
Design and operation of a multicommodity production distribution system using primal goal decompositon
Brown, Gerald G.
- In:
Management science : journal of the Institute for …
33
(
1987
)
11
,
pp. 1469-1480
Persistent link: https://www.econbiz.de/10001057549
Saved in:
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