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Search: subject_exact:"Marketing-Kommunikation"
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Marketingmanagement
16,206
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16,205
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3,210
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2,505
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2,505
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2,194
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2,192
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1,848
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1,847
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1,535
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1,518
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1,346
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1,342
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1,271
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1,249
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1,152
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1,112
Strategisches Management
1,082
Unternehmenserfolg
1,033
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1,032
Strategic management
870
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847
KMU
763
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763
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721
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719
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677
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677
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669
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620
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602
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599
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574
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568
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534
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528
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525
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513
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491
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491
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432
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Kotler, Philip
89
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
47
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Tomczak, Torsten
30
Backhaus, Klaus
29
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
13
IGI Global
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wiley-VCH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
174
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,208
EconStor
2
RePEc
2
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8,501
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8501
Does market context impact payoffs to internationalization?
Elango, Balasubramanian
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 434-453
Persistent link: https://www.econbiz.de/10009356962
Saved in:
8502
Product/customer scope : competition antecedents, performance effects and market context moderations
Pehrsson, Anders
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 418-433
Persistent link: https://www.econbiz.de/10009356963
Saved in:
8503
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
8504
Emotionalisierung einer Marke durch partizipierende Erlebniskommunikation
Schmidt, André
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 333-347)
.
2011
Persistent link: https://www.econbiz.de/10009373383
Saved in:
8505
Zweiseitige Botschaften in der Marketingkommunikation
Küster-Rohde, Franziska
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 275-296)
.
2011
Persistent link: https://www.econbiz.de/10009373443
Saved in:
8506
Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 237-250)
.
2011
Persistent link: https://www.econbiz.de/10009373447
Saved in:
8507
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
8508
Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona
;
O'Donnell, Aodheen
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 149-166)
.
2011
Persistent link: https://www.econbiz.de/10009373536
Saved in:
8509
Reducing distributor opportunism in the export market : effects of monitoring mechanisms, norm-based information exchange, and market orientation
Ju, Min
;
Murray, Janet Y.
;
Kotabe, Masaaki
;
Gao, Gerald Yong
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 487-496
Persistent link: https://www.econbiz.de/10009373588
Saved in:
8510
The effects of market orientation on subsidiary performance : empirical evidence from MNCs in Turkey
Kirca, Ahmet H.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 447-454
Persistent link: https://www.econbiz.de/10009373595
Saved in:
8511
Reconsidering the role of brainstorming in the marketing of technology-driven innovation
Kuo, David Chien-liang
;
Lin, Chien-chiang
;
Yang, Jui-lin
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009373863
Saved in:
8512
Quo Vadis Ethno-Marketing : Ergebnisse einer Online-Delphi-Befragung
Magerhans, Alexander
;
Sliva, Dušan
- In:
Beiträge zur Innovations- und Gründungsforschung : …
,
(pp. 189-219)
.
2011
Persistent link: https://www.econbiz.de/10009374337
Saved in:
8513
Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens
- In:
Business strategy series
12
(
2011
)
5
,
pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
Saved in:
8514
From industry to luxury : French perfume in the nineteenth century
Briot, Eugénie
- In:
Business history review
85
(
2011
)
2
,
pp. 273-294
Persistent link: https://www.econbiz.de/10009375647
Saved in:
8515
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
8516
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
8517
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Saved in:
8518
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
8519
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
8520
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
8521
Strategische Beobachtungsfelder der Unternehmenskommunikation : qualitative Studie zur Evaluierung von "Einflussbereichen" bei Strategie-, Struktur- und Prozessveränderungen in der...
Hug, Christoph
-
2011
Persistent link: https://www.econbiz.de/10009379878
Saved in:
8522
The symphony paradigm : strategy for managing market competition
Rajagopal
- In:
Journal of transnational management : the official …
16
(
2011
)
3
,
pp. 181-199
Persistent link: https://www.econbiz.de/10009379993
Saved in:
8523
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
Saved in:
8524
Enhancing core technological, marketing and complementary competencies in promoting innovative performance
Rajkovič, Tanja
;
Prašnikar, Janez
- In:
People and sustainable organization/ Tomasž Kern ... (eds.)
,
(pp. 271-293)
.
2011
Persistent link: https://www.econbiz.de/10009380176
Saved in:
8525
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
Saved in:
8526
Ethical challenges in commercial social marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
Saved in:
8527
Communications in social marketing
Alden, Dana
;
Basil, Michael D.
;
Deshpande, Sameer
- In:
The SAGE handbook of social marketing
,
(pp. 167-177)
.
2011
Persistent link: https://www.econbiz.de/10009380669
Saved in:
8528
The social marketing mix - a critical review
Peattie, Kenneth J.
;
Peattie, Sue
- In:
The SAGE handbook of social marketing
,
(pp. 152-166)
.
2011
Persistent link: https://www.econbiz.de/10009380680
Saved in:
8529
Segmentation and targeting
Lotenberg, Lynne Doner
;
Schechter, Carol
;
Strand, John
- In:
The SAGE handbook of social marketing
,
(pp. 125-135)
.
2011
Persistent link: https://www.econbiz.de/10009380687
Saved in:
8530
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
8531
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
Saved in:
8532
Linking market orientation to international market selection and international performance
He, Xinming
;
Wei, Yingqi
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 535-546
Persistent link: https://www.econbiz.de/10009380909
Saved in:
8533
What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
Navarro-Bailón, María Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 327-342)
.
2011
Persistent link: https://www.econbiz.de/10009381007
Saved in:
8534
Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Astous, Alain d'
;
Berrada, Chemsi
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009381389
Saved in:
8535
The manifestation of market orientation and its antecedents in the program planning of arts organizations
Sorjonen, Hilppa
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009381394
Saved in:
8536
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.
;
Orr, Linda M.
;
Bush, Victoria D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 736-756
Persistent link: https://www.econbiz.de/10009381725
Saved in:
8537
Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
Saved in:
8538
Allocation on budget on marketing efforts : an econometric approach in India
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 501-512
Persistent link: https://www.econbiz.de/10009382061
Saved in:
8539
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
8540
Market orientation in the context of SMEs : a conceptual framework
Raju, P. S.
;
Lonial, Subhash C.
;
Crum, Michael D.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1320-1326
Persistent link: https://www.econbiz.de/10009382479
Saved in:
8541
Exploring market orientation in new export ventures
Evers, Natasha
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 357-376
Persistent link: https://www.econbiz.de/10009153188
Saved in:
8542
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
8543
Farmers' market consumers : a Scottish perspective
Carey, Lindsey
;
Bell, Pauline
;
Duff, Audrey
;
Sheridan, Mandy
- In:
International journal of consumer studies
35
(
2011
)
3
,
pp. 300-306
Persistent link: https://www.econbiz.de/10009153242
Saved in:
8544
Return on Customer : how marketing actually creates value
Peppers, Don
;
Rogers, Martha
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
Saved in:
8545
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
8546
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
8547
Innovationskraft der ostdeutschen Sparkassengruppe
Beister, Petra
;
Rauscher, Christian
;
Böther, Ulrich
; …
- In:
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
(
2011
)
6
,
pp. 230-234
Persistent link: https://www.econbiz.de/10009153536
Saved in:
8548
Impact of market entrant characteristics on incumbent reactions to market entry
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
Journal of strategic marketing
19
(
2011
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10009154931
Saved in:
8549
Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús
;
Florin, Juan M.
;
Perez, Lourdes
; …
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
Saved in:
8550
Consequences of corporate environmental marketing strategies in New Zealand organisations
LeCren, Nicolette
;
Ozanne, Lucie K.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 156-177
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