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Marketing management
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Marketingmanagement
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1971-2013
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Abteilung
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Beziehungsmarketing
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Börsenkurs
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Contingency theory
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Credit rating
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Department
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Deutschland
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Einfluss
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Finanzierung
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Firm performance
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Forschung und Entwicklung
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Germany
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Großunternehmen
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Industrial research
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Industrieforschung
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Innovation management
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Innovationsmanagement
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Kontingenztheorie
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Kreditwürdigkeit
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Large firm
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Longitudinal analysis
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Längsschnittanalyse
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Macht
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Markt
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Power
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Relationship marketing
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Resource dependence approach
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Ressourcenabhängigkeits-Ansatz
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Share price
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Strategisches Management
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USA
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United States
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Unternehmenserfolg
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Unternehmenspolitik
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Wettbewerbsverhalten
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English
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Marx-Voß, Corina
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Peuker, Victoria
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Willmann, Daniel
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RWTH Aachen
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
13
IGI Global
12
Haufe-Lexware GmbH & Co. KG
10
Verlag Franz Vahlen
10
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
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Verlag Dr. Kovač
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AMACOM
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American Management Association
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
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Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wiley-VCH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
INSEAD
4
Internationales Arbeitsamt
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Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Gesellschaft zur Erforschung des Markenwesens
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Apprimus Edition Wissenschaft
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Edition Wissenschaft - Apprimus
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Edition Wissenschaft Apprimus
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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
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Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
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2019
Persistent link: https://www.econbiz.de/10012403853
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2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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3
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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