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~subject:"USA"
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Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
Konsumentenverhalten
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United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
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9
Brand management
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marketing strategy
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Online-Marketing
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Advertising effects
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Kumar, V.
4
Humphreys, Ashlee
2
Berger, Jonah
1
Bezawada, Ram
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Brown, Lawrence H.
1
Carpenter, Gregory S.
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Chapman, Chris
1
Chintagunta, Pradeep K.
1
Cook jr, Victor J.
1
Currim, Imran S.
1
Dant, Rajiv P.
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dixit, Ashutosh
1
Garrett, Dennis E.
1
Gilbride, Timothy J.
1
Grewal, Dhruv
1
Häubl, Gerald
1
Jones, Eli
1
Karakaya, Fahri
1
Kushwaha, Tarun
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Kwak, Hyokjin
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Lamey, Lien
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Leone, Robert P.
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Ludwig, Stephan
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Mintz, Ofer
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Mittal, Vikas
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Moe, Wendy W.
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Palmatier, Robert W.
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Petersen, J. Andrew
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Popkowski Leszczyc, Peter T. L.
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Puzakova, Marina
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Rajagopal, Priyali
1
Rajaratnam, Daniel
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Raju, Sekar
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Rocereto, Joseph F.
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Journal of marketing
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Europäische Hochschulschriften / 5
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
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ECONIS (ZBW)
21
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1
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
2
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
3
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
Saved in:
4
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
7
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
8
What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram
;
Pauwels, Koen
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
Saved in:
9
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
Saved in:
10
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
11
To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.
;
Häubl, Gerald
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
Saved in:
12
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
13
Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
Saved in:
14
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003860851
Saved in:
15
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
Saved in:
16
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
17
Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
Saved in:
18
Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri
- In:
Journal of marketing
53
(
1989
)
2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
Saved in:
19
The effectiveness of marketing policy boycotts : environmental opposition to marketing
Garrett, Dennis E.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 46-57
Persistent link: https://www.econbiz.de/10001052903
Saved in:
20
Symbiotic marketing revisited
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
Saved in:
21
Understanding marketing strategy and differential advantage
Cook jr, Victor J.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 137-142
Persistent link: https://www.econbiz.de/10002020569
Saved in:
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