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Search: subject_exact:"Marketingmanagement"
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Marketingmanagement
16,785
Marketing management
15,953
Marketing
3,427
Konsumentenverhalten
2,431
Consumer behaviour
2,429
Theorie
2,240
Theory
2,237
Beziehungsmarketing
1,822
Relationship marketing
1,818
Deutschland
1,646
Germany
1,596
Markenführung
1,326
Brand management
1,324
USA
1,290
United States
1,261
Strategisches Management
1,112
Online-Marketing
1,101
Internet marketing
1,062
Unternehmenserfolg
1,015
Firm performance
1,011
Strategic management
867
Innovation
827
Internationales Marketing
752
KMU
747
SME
747
International marketing
726
Marktforschung
688
Social Web
646
Social web
646
Werbung
634
Markenimage
583
Brand image
580
Advertising
579
Market research
573
Marketingtheorie
544
Marketing theory
534
Innovationsmanagement
523
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505
Lieferantenmanagement
495
Supplier relationship management
495
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9,334
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7,662
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54
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1,059
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1,059
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986
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751
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684
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684
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642
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547
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547
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473
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465
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448
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448
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382
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207
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186
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176
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137
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118
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100
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100
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87
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87
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66
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62
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62
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45
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41
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40
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15
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10
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4
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Kotler, Philip
120
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
McDonald, Malcolm
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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All
Springer Fachmedien Wiesbaden
61
American Marketing Association
57
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
11
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
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Published in...
All
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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Source
All
ECONIS (ZBW)
16,366
USB Cologne (EcoSocSci)
663
EconStor
15
USB Cologne (business full texts)
5
BASE
1
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Date (oldest first)
17001
Marketing-Management in Fallstudien
Poth, Ludwig G.
-
1976
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10004664219
Saved in:
17002
Marketing-Management in der Ernährungsindustrie : dargestellt am Beispiel der Molkereiwirtschaft
Pottebaum, Paul
-
1976
Persistent link: https://www.econbiz.de/10004667771
Saved in:
17003
Marketing, Management, Informations- und Entscheidungssysteme
Sittig, Carl A.
-
1972
Persistent link: https://www.econbiz.de/10004689763
Saved in:
17004
European insights in marketing management
Midgley, David
(
contributor
);
Wills, Gordon
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004562360
Saved in:
17005
Deutsche Übersetzung der zweiten Auflage
1974
Persistent link: https://www.econbiz.de/10004613112
Saved in:
17006
Analysis and decision making : cases for marketing management
MATHEWS, H L.
;
Dolich, Ira J.
;
Wilson, David T.
-
1971
Persistent link: https://www.econbiz.de/10004614447
Saved in:
17007
Consumer behavior and marketing management
Myers, James H.
;
Reynolds, William H.
-
1967
Persistent link: https://www.econbiz.de/10004614474
Saved in:
17008
Die meisten Nachrichten sind falsch : für eine neue Kommunikationspolitik
Pross, Harry
-
1971
Persistent link: https://www.econbiz.de/10004614566
Saved in:
17009
Marketing-Management und Qualität des Lebens
Specht, Günter
-
1974
Persistent link: https://www.econbiz.de/10004614845
Saved in:
17010
Marketing in Fallstudien
Poth, Ludwig G.
-
1973
Persistent link: https://www.econbiz.de/10004619684
Saved in:
17011
Kommunikationspolitik
Ronneberger, Franz
Persistent link: https://www.econbiz.de/10004039740
Saved in:
17012
Institutionen, Prozesse, Ziele
1978
Persistent link: https://www.econbiz.de/10004039741
Saved in:
17013
Marketing und Unternehmensführung
Müller, Rudolf
(
contributor
);
Jacob, Herbert
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10004020281
Saved in:
17014
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
(
contributor
);
Bliemel, Friedhelm
(
contributor
)
Persistent link: https://www.econbiz.de/10004005441
Saved in:
17015
Marketing-Management : Arbeitsbuch
1975
Persistent link: https://www.econbiz.de/10004005446
Saved in:
17016
Neue Chancen im Markt : Marktplanung, Strategien, Führungsinstrumente
Scheuchzer, Roland H.
(
contributor
); …
-
1978
Persistent link: https://www.econbiz.de/10004012318
Saved in:
17017
De sepultura
Spelman, Henry
-
1641
Persistent link: https://www.econbiz.de/10012381867
Saved in:
17018
Marketing management
Winer, Russell S.
Persistent link: https://www.econbiz.de/10004596125
Saved in:
17019
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James Howard
-
6. ed.
Persistent link: https://www.econbiz.de/10004596222
Saved in:
17020
Die Consumer-Anwender im Internet : Zielgruppen im Netz 1999
Raulfs, Alexander
Persistent link: https://www.econbiz.de/10004381210
Saved in:
17021
Marketing management : a planning approach
Hughes, George David
-
1978
Persistent link: https://www.econbiz.de/10004389131
Saved in:
17022
Marketing management : operating, strategic, and administrative
Howard, John Arnold
-
1973
-
3. ed.
Persistent link: https://www.econbiz.de/10004389293
Saved in:
17023
Praxis der marktorientierten Unternehmenssteuerung : ein Marketing-Management-System für die Investitionsgüter-Industrie
Matheis, Richard
-
1973
Persistent link: https://www.econbiz.de/10004653822
Saved in:
17024
Werben und verkaufen : W & V
München : Europa-Fachpresse-Verl.
;
München : …
-
Nachgewiesen 1993 -
Persistent link: https://www.econbiz.de/10004911229
Saved in:
17025
Marketing in the 21st century
Keillor, Bruce D.
(
contributor
)
Persistent link: https://www.econbiz.de/10004878667
Saved in:
17026
Dynamic management in marketing
Alexander, Ralph S.
;
Berg, Thomas Leroy
-
1965
Persistent link: https://www.econbiz.de/10004894499
Saved in:
17027
Marketing
Lessing, Rainer
;
Welke, Wolfgang
-
1976
Persistent link: https://www.econbiz.de/10009602582
Saved in:
17028
12 000 Marketing- und Managementbegriffe : Englisch-Deutsch ; Deutsch-Englisch
Nimmergut, Jörg
-
1978
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10009603320
Saved in:
17029
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009527827
Saved in:
17030
Economic analysis for marketing decisions
Palda, Kristian S.
-
1969
Persistent link: https://www.econbiz.de/10004920925
Saved in:
17031
Multinational marketing management
Keegan, Warren J.
-
1974
Persistent link: https://www.econbiz.de/10014448751
Saved in:
17032
Analysis for marketing decisions
Donnelly, James H.
;
Ivancevich, John M.
-
1970
Persistent link: https://www.econbiz.de/10014449496
Saved in:
17033
Developing a product strategy : planing - production - promotion
Marting, Elizabeth
(
ed.
);
Bahm, John F.
(
contributor
)
-
1959
Persistent link: https://www.econbiz.de/10013327566
Saved in:
17034
Contemporary marketing
Wills, Gordon
-
1971
Persistent link: https://www.econbiz.de/10013482078
Saved in:
17035
Marketing management in multinational firms
Wiechmann, Ulrich E.
-
1976
Persistent link: https://www.econbiz.de/10013482087
Saved in:
17036
Stock market strategy
Crowell, Richard A.
-
1977
Persistent link: https://www.econbiz.de/10013467450
Saved in:
17037
Marketing-Organisation
Neske, Fritz
-
1973
Persistent link: https://www.econbiz.de/10013282258
Saved in:
17038
Basic marketing : a strategic systems approach
Downing, George D
-
1971
Persistent link: https://www.econbiz.de/10014297844
Saved in:
17039
Market and sales potentials
Hummel, Francis E.
-
1961
Persistent link: https://www.econbiz.de/10014294480
Saved in:
17040
Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
-
1973
Persistent link: https://www.econbiz.de/10013535197
Saved in:
17041
Pharmaceutical market
OECD
-
20XX
Persistent link: https://www.econbiz.de/10013529426
Saved in:
17042
Production decisions
Powell, John
-
1978
-
1. publ.
Persistent link: https://www.econbiz.de/10013500280
Saved in:
17043
Multiple criteria decision making : with empirical study on choice of marketing strategies
Lahdenpää, Markku
-
1977
Persistent link: https://www.econbiz.de/10013391628
Saved in:
17044
Marketing, Management, Informations- und Entscheidungssysteme
Sittig, Carl A.
-
1972
Persistent link: https://www.econbiz.de/10013375856
Saved in:
17045
How to make co-operative marketing viable : the case of sweet orange marketing in Thailand
Gsänger, Hans
(
ed.
);
Gesänger, Hans
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10013346339
Saved in:
17046
European insights in marketing management
Midgley, David F.
(
ed.
);
Christopher, Martin
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10013543596
Saved in:
17047
Market orientation in the hotel and catering industry
Kotas, Richard
(
ed.
)
-
1975
Persistent link: https://www.econbiz.de/10013543628
Saved in:
17048
A managerial introduction to marketing
Staudt, Thomas A.
;
Taylor, Donald A.
;
Bowersox, Donald J.
-
1976
-
3. ed.
Persistent link: https://www.econbiz.de/10013474862
Saved in:
17049
Financial dimensions of marketing management
Mossman, Frank H.
;
Crissy, William Joseph Eliot
; …
-
1978
Persistent link: https://www.econbiz.de/10004625575
Saved in:
17050
Defense marketing in the 1960's : dimensions of the market and guides for selling in it
American Management Association
-
1961
Persistent link: https://www.econbiz.de/10002705328
Saved in:
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