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~subject:"Marketingtheorie"
~subject:"Social web"
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Marketingtheorie
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4
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Marketing theory
SpringerLink / Bücher
59
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
33
Journal of business research : JBR
30
Journal of marketing management : MM
28
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
24
Journal of the Academy of Marketing Science
22
Springer eBook Collection
19
Journal of historical research in marketing
18
Lehrbuch
17
AMS review : official publication of the Academy of Marketing Science
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of macromarketing
14
European journal of marketing : EJM
13
Legends in marketing
13
Business horizons
12
The journal of business & industrial marketing
12
Journal of marketing
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing communications
10
Journal of strategic marketing
10
Springer eBook Collection / Business and Management
10
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The marketing review
9
Marketing theory and applications
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Australasian marketing journal
7
Journal of advertising research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Major theoretical debates and contemporary issues in marketing theory
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Proceedings series / American Marketing Association
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
4
Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
5
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
6
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
7
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
8
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10009740434
Saved in:
9
Driven to excess? : linking calling, character and the (mis)behaviour of marketers
Woodall, Tony
- In:
Marketing theory
12
(
2012
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10009571613
Saved in:
10
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
11
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
12
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
13
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Shaw, Eric H.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10008807077
Saved in:
14
Market practices and forms: introduction to the special issue
Araujo, Luis
;
Kjellberg, Hans
;
Spencer, Rob
- In:
Marketing theory
8
(
2008
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003674832
Saved in:
15
On the nature of markets and their practices
Kjellberg, Hans
;
Helgesson, Claes-Fredrik
- In:
Marketing theory
7
(
2007
)
2
,
pp. 137-162
Persistent link: https://www.econbiz.de/10003496617
Saved in:
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