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subject:"SME"
~isPartOf:"International journal of innovation management"
~isPartOf:"International business review : the official journal of the European International Business Academy"
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Search: subject_exact:"Marketingpolitik"
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SME
Marketing management
44
Marketingmanagement
44
Firm performance
18
Unternehmenserfolg
18
Innovation management
17
Innovationsmanagement
17
Innovation
16
International marketing
14
Internationales Marketing
14
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12
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11
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SMEs
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Competitive advantage
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Acosta, Alexandra Solano
1
Agudo, Jesús Collado
1
Brem, Alexander
1
Crespo, Ángel Herrero
1
Dimitratos, Pavlos
1
Dogbe, Courage Simon Kofi
1
Eisingerich, Andreas B
1
Elbanna, Said
1
Fontana, Avanti
1
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1
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1
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1
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1
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1
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1
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1
Nakos, George
1
Nawaser, Khaled
1
Nordman, Emilia Rovira
1
Otoo, Charles Oduro Acheampong
1
Pomegbe, Wisdom Wise Kwabla
1
Ren, Shengce
1
Sarsah, Sampson Ato
1
Soehadi, Agus W.
1
Spielmann, Nathalie
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Tian, Hong-Yun
1
Tolstoy, Daniel
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Tsai, Huei-Ting
1
Vu, Uyen
1
Widjojo, Handyanto
1
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1
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International journal of innovation management
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
24
Journal of strategic marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Marketing intelligence & planning
12
Cogent business & management
11
Journal of small business and enterprise development
10
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
International marketing review
7
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
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ECONIS (ZBW)
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi
;
Tian, Hong-Yun
;
Pomegbe, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383
Saved in:
3
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
4
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
5
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
6
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
7
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
8
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Acosta, Alexandra Solano
;
Crespo, Ángel Herrero
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1128-1140
Persistent link: https://www.econbiz.de/10011931257
Saved in:
9
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce
;
Eisingerich, Andreas B
;
Tsai, Huei-Ting
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
Saved in:
10
Entrepreneurship and market orientation as determinants of innovation : the role of business size
Gonzále-benito, Óscar
;
Mun̄oz-Gallego, Pablo A.
; …
- In:
International journal of innovation management
19
(
2015
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011386208
Saved in:
11
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna
;
Gabrielsson, Peter
- In:
International business review : the official journal of …
22
(
2013
)
6
,
pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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