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~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Capital goods industry"
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Capital goods industry
Marketing theory
78
Marketingtheorie
78
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
21
Supplier relationship management
21
Theory
18
Theorie
17
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Marketing management
13
Marketingmanagement
13
Service-Dominant Logic
13
Service-dominant logic
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Betriebliche Wertschöpfung
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Value creation
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Bibliometrics
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Deutschland
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Germany
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Theory-practice divide
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Customer value
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Dienstleistungsmarketing
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Epistemology
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Erkenntnistheorie
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Kundenwert
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Services marketing
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Customer integration
4
Investitionsgüterindustrie
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Abrahamsen, Morten H.
1
Chen, Yen-chun
1
Evans, Kenneth R.
1
Green, Kenneth W.
1
Henneberg, Stephan
1
Inman, R. Anthony
1
Johnston, Wesley J.
1
Lie, Po-Chien
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Naudé, Peter
1
Peters, Linda D.
1
Pressey, Andrew D.
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Whitten, Dwayne
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
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Taking time to understand theory
Peters, Linda D.
;
Vanharanta, Marcus
;
Pressey, Andrew D.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 730-738
Persistent link: https://www.econbiz.de/10009656264
Saved in:
2
Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
Saved in:
3
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
Saved in:
4
Aligning marketing strategies throughout the supply chain to enhance performance
Green, Kenneth W.
;
Whitten, Dwayne
;
Inman, R. Anthony
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1008-1018
Persistent link: https://www.econbiz.de/10009656647
Saved in:
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