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Marketing theory
24
Marketingtheorie
24
Marketing management
5
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4
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1
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1
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Journal of marketing
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
24
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1
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
4
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
5
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
7
Marketing scholarship 2.0
Lutz, Richard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10009270877
Saved in:
8
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
9
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
10
Sophistication in research in marketing
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009270888
Saved in:
11
A framework for conceptual contributions in marketing
MacInnis, Deborah J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
Saved in:
12
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
13
What does it take to get promoted in marketing academia? : understanding exceptional publication productivity in the leading marketing journals
Seggie, Steven H.
;
Griffith, David A.
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 122-132
Persistent link: https://www.econbiz.de/10003815525
Saved in:
14
Satisfaction, complaint, and the stock value gap
Luo, Xueming
;
Homburg, Christian
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003746961
Saved in:
15
When intelligence is (dys)functional for achieving sales performance
Verbeke, Willem J. M. I.
;
Belschak, Frank
;
Bakker, Arnold B.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 44-57
Persistent link: https://www.econbiz.de/10003746962
Saved in:
16
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
17
Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003747966
Saved in:
18
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
19
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
20
Early development of the philosophy of marketing thought
Jones, D. G. Brian
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 102-113
Persistent link: https://www.econbiz.de/10001082057
Saved in:
21
Progressing toward a theory of marketing control : a comment
Merchant, Kenneth A.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 40-44
Persistent link: https://www.econbiz.de/10001054853
Saved in:
22
A rules-based approach to competitive interaction
Thomas, Gloria P.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10001055291
Saved in:
23
Evaluating and improving argument-centered works in marketing
Skipper, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
Saved in:
24
Marketing and exchange
Houston, Franklin S.
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 3-18
Persistent link: https://www.econbiz.de/10001052841
Saved in:
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