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Marketing theory
40
Marketingtheorie
40
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
8
Relationship marketing
8
Paul E. Green
7
Marketing
4
Conjoint analysis
3
Conjoint-Analyse
3
Einzelhandel
3
International marketing
3
Internationales Marketing
3
Market research
3
Marktforschung
3
Naresh K. Malhotra
3
Retail trade
3
Business ethics
2
Competitive advantage
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Consumer behaviour
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Corporate Social Responsibility
2
Corporate social responsibility
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Economic history
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Wissenschaftliche Methode
2
B-to-B-Marketing
1
Betriebswirtschaftsstudium
1
Business-to-business marketing
1
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1
Ethics
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Sheth, Jagdish N.
40
Kumar, V.
11
Hunt, Shelby D.
9
Green, Paul E.
7
Malhotra, Naresh K.
4
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
3
Hauser, John R.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bello, Daniel C.
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Ferrell, Odies C.
1
Grewal, Rajdeep
1
Howell, Roy D.
1
Huber, Joel
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Jain, Arun K.
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Jaworski, Bernard J.
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Kohli, Ajay Kumar
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Kopalle, Praveen K.
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Kotler, Philip
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Krieger, Abba M.
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Krishnan, Balaji C.
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Leone, Robert P.
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Levy, Michael
1
Lindqvist, Lars-Johan
1
Meyer, Robert J.
1
Miller, Gina L.
1
Morgan, Robert M.
1
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Legends in marketing
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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1
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
11
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
12
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
13
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
14
Internal marketing, research approach, and other works
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235078
Saved in:
15
Marketing theory
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235080
Saved in:
16
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
17
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
18
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
19
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
20
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
21
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
22
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
23
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
24
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
25
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
26
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
27
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
28
Legends in marketing: Shelby D. Hunt
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937039
Saved in:
29
Resource-advantage theory : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937562
Saved in:
30
Resource-advantage theory : the development period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937567
Saved in:
31
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
Saved in:
32
Macromarketing, ethics, and social responsibility : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937583
Saved in:
33
Macromarketing, ethics, and social responsibility : the development period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937584
Saved in:
34
Marketing theory : philosophy of science, controversies in marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937595
Saved in:
35
Marketing theory : philosophy of science, foundations of marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937604
Saved in:
36
Marketing theory : the nature and scope of marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937636
Saved in:
37
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
38
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
39
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
40
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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