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person:"Jones, D. G. Brian"
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Marketing theory
30
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Jones, D. G. Brian
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
43
Kotler, Philip
42
Vargo, Stephen L.
34
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
20
Saren, Michael
20
Grönroos, Christian
19
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Keller, Kevin Lane
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Kuß, Alfred
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Freiling, Jörg
15
Kleinaltenkamp, Michael
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14
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14
Lehmann, Donald R.
14
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13
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11
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11
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11
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11
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11
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11
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10
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10
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10
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10
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10
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10
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10
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9
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9
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9
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Journal of historical research in marketing
5
Journal of marketing management : MM
4
SAGE library of marketing
4
History of marketing thought ; Volume 1
3
Marketing theory
3
History of marketing thought ; Volume 2
2
History of marketing thought ; Volume 3
2
The SAGE handbook of marketing theory
2
Critical marketing : issues in contemporary marketing
1
Handbook of marketing
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1
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
5
Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
6
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
7
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
8
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
9
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
10
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10009489012
Saved in:
11
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
12
The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian
;
Cunningham, Peggy
;
McLean, Paula
; …
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
Saved in:
13
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
14
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
15
Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian
;
Keep, William
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
Saved in:
16
History of marketing thought ; Volume 1
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643548
Saved in:
17
History of marketing thought ; Volume 2
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643555
Saved in:
18
History of marketing thought ; Volume 3
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643560
Saved in:
19
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003643762
Saved in:
20
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
Saved in:
21
Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003643864
Saved in:
22
Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644057
Saved in:
23
Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644063
Saved in:
24
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
25
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
Saved in:
26
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 45-65)
.
2008
Persistent link: https://www.econbiz.de/10003673786
Saved in:
27
History of marketing thought
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003534832
Saved in:
28
A history of schools of marketing thought
Shaw, Erich H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003608596
Saved in:
29
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Handbook of marketing
,
(pp. 39-65)
.
2006
Persistent link: https://www.econbiz.de/10003335035
Saved in:
30
Early development of the philosophy of marketing thought
Jones, D. G. Brian
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 102-113
Persistent link: https://www.econbiz.de/10001082057
Saved in:
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