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person:"Jones, D. G. Brian"
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Jones, D. G. Brian
Albers, Sönke
Tadajewski, Mark
78
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50
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43
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42
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11
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11
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5
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3
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2
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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39
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1
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
5
Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
6
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
7
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
8
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10009010433
Saved in:
9
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
10
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
11
Essays zur managementorientierten Analyse und Bewertung von Carryover-Modellen
Köhler, Christine
-
2014
Persistent link: https://www.econbiz.de/10010405717
Saved in:
12
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
13
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10009489012
Saved in:
14
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
15
The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian
;
Cunningham, Peggy
;
McLean, Paula
; …
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
Saved in:
16
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
17
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
18
Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian
;
Keep, William
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
Saved in:
19
History of marketing thought ; Volume 1
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643548
Saved in:
20
History of marketing thought ; Volume 2
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643555
Saved in:
21
History of marketing thought ; Volume 3
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003643560
Saved in:
22
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003643762
Saved in:
23
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
Saved in:
24
Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003643864
Saved in:
25
Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644057
Saved in:
26
Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644063
Saved in:
27
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
28
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
Saved in:
29
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 45-65)
.
2008
Persistent link: https://www.econbiz.de/10003673786
Saved in:
30
History of marketing thought
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003534832
Saved in:
31
A history of schools of marketing thought
Shaw, Erich H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003608596
Saved in:
32
Models for sales management decisions
Albers, Sönke
;
Mantrala, Murali K.
- In:
Handbook of marketing decision models
,
(pp. 163-210)
.
2008
Persistent link: https://www.econbiz.de/10003755268
Saved in:
33
Essays on diffusion and repeat sales of consumer durables : a study of the consumer electronics market
Kaya, Maria
-
2007
Persistent link: https://www.econbiz.de/10003744239
Saved in:
34
Aktuelle Entwicklungen im Customer Equity Management
Fischer, Marc
;
Albers, Sönke
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 167-186)
.
2007
Persistent link: https://www.econbiz.de/10003531948
Saved in:
35
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Handbook of marketing
,
(pp. 39-65)
.
2006
Persistent link: https://www.econbiz.de/10003335035
Saved in:
36
30 Jahre Forschung im deutschen Sprachraum zum quantitativ orientierten Marketing
Albers, Sönke
;
Hildebrandt, Lutz
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 209-237)
.
2000
Persistent link: https://www.econbiz.de/10001518970
Saved in:
37
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
38
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
39
Early development of the philosophy of marketing thought
Jones, D. G. Brian
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 102-113
Persistent link: https://www.econbiz.de/10001082057
Saved in:
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