Jo, Yoonseo; Lee, Kaun Y. - In: Journal of derivatives and quantitative studies 31 (2023) 1, pp. 2-28
This study aims to empirically examine the impact of the price structure of two-sided markets on transaction volume and market share (MS) in the context of the Korean credit card industry. The Korean credit card market differs from those in the United States (U.S.) or Europe in terms of...