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67
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54
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26
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ECONIS (ZBW)
47
OLC EcoSci
2
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Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
Marketing insights : driving informed decisions and business value through analytics
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
25.2013 - 28.2016,1; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009745080
Saved in:
8
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
9
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
10
Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois, USA, 14-16 August 2015
AMA Summer Educator's Conference <2015, Chicago, Ill.>
;
…
-
2015
Persistent link: https://www.econbiz.de/10011459565
Saved in:
11
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
12
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
13
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
14
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
15
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
16
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
17
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
Chakrapani, Chuck
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001464372
Saved in:
18
Green book : international directory of marketing research companies and services
American Marketing Association
-
New York, NY : AMA GreenBook
-
Nachgewiesen 35.1997/98(1997) -
Persistent link: https://www.econbiz.de/10000631554
Saved in:
19
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
Saved in:
20
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
Saved in:
21
Combined proceedings / 1st Annual Behavioral Research Conference "Strategic Decision from Behavioral Research", January 24 - 26 1990 ; 21st Annual Attitude Research Conference "Axi...
1990
Persistent link: https://www.econbiz.de/10000837803
Saved in:
22
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
23
The elderly market : selected readings
Schewe, Charles D.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541533
Saved in:
24
1983 survey of marketing research : organization, functions, budget, compensation
Twedt, Dik Warren
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10003252204
Saved in:
25
Research methods and causal modeling in marketing
Darden, William R.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10004140795
Saved in:
26
Minorities and marketing : research challenges
Andreasen, Alan R.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000548134
Saved in:
27
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
28
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
29
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
30
Readings in survey research
Ferber, Robert
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000541672
Saved in:
31
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
32
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
33
Attitude research in transition
Haley, Russell I.
(
contributor
)
-
1973
Persistent link: https://www.econbiz.de/10003076520
Saved in:
34
Attitude research on the rocks
Adler, Lee
(
contributor
);
Crepsi, Irving
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10003076531
Saved in:
35
Factbook ...
In:
Journal of marketing
31
(
1967
)
Persistent link: https://www.econbiz.de/10003279611
Saved in:
36
Annual Marketing Research Conference : contributed papers, 1953
Cowan, Donald R. G.
(
contributor
)
-
1953
Persistent link: https://www.econbiz.de/10003932523
Saved in:
37
Annual Marketing Research Conference : contributed papers, 1955
Cowan, Donald R. G.
(
contributor
)
-
1955
Persistent link: https://www.econbiz.de/10003932530
Saved in:
38
Marketing and social priorieties : a colloquium
Fisk, George
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10002083415
Saved in:
39
A survey of marketing research : organization, functions, budget, compensation
American Marketing Association
-
1959
Persistent link: https://www.econbiz.de/10002772303
Saved in:
40
The frontiers of marketing thought and science
Bass, Frank M.
(
contributor
)
-
19XX
Persistent link: https://www.econbiz.de/10003136420
Saved in:
41
Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10001479335
Saved in:
42
The changing role of the marketing function : conceived and sponsored by the New York Chapter, American Marketing Association
Bund, Henry
;
Carroll, James W.
- In:
Journal of marketing
21
(
1957
)
3
,
pp. 268-325
Persistent link: https://www.econbiz.de/10001969035
Saved in:
43
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
44
Emerging concepts in marketing
Decker, William S.
(
contributor
)
-
1963
Persistent link: https://www.econbiz.de/10001450903
Saved in:
45
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1936-2018: …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10001591190
Saved in:
46
Marketing expansion in a shrinking world
Gelb, Betsy D.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000579909
Saved in:
47
Journal of marketing
American Marketing Association
-
Chicago, Ill : Publications Group of the American …
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10008376442
Saved in:
48
Journal of marketing research : JMR
American Marketing Association
-
Chicago, Ill : Assoc
-
1.1964 -
Persistent link: https://www.econbiz.de/10008380466
Saved in:
49
The effect of information on consumer and market behavior
Mitchell, Andrew A.
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10013541308
Saved in:
50
Theory in marketing : selected essays
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
)
-
1950
Persistent link: https://www.econbiz.de/10014418430
Saved in:
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