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Marktforschung
69
Market research
25
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16
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10
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6
Internet marketing
4
Online-Befragung
4
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Assael, Henry
3
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2
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2
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2
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2
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1
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Journal of advertising research
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
69
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69
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1
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
2
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
3
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
4
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
5
Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
Saved in:
6
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Saved in:
7
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
8
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
Saved in:
9
The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie
;
Pashupati, Kartik
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
Saved in:
10
The impact of survey routers on sampling and surveys : unraveling the mysteries of survey-router design and deployment
Brigham, Nancy
;
Fallig, Michael
;
Miller, Chuck
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10010481199
Saved in:
11
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
12
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
Saved in:
13
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
14
It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Saved in:
15
The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-197
Persistent link: https://www.econbiz.de/10009618398
Saved in:
16
Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research
Campbell, Colin
;
Parent, Michael
;
Plangger, Kirk
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 72-86
Persistent link: https://www.econbiz.de/10009127006
Saved in:
17
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
18
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
19
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
20
What behavioral economics can teach marketing research
Rubinson, Joel
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
Saved in:
21
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
22
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
23
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
24
The future of online market research
Lipner, William E.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
Saved in:
25
Quality issues in online research
Sparrow, Nick
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10003611567
Saved in:
26
Activities, interests, and opinions
Wells, William D.
;
Tigert, Douglas J.
- In:
Journal of advertising research
11
(
1971
)
4
,
pp. 27-35
Persistent link: https://www.econbiz.de/10002982021
Saved in:
27
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
28
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
29
The neglected use of data
Ehrenberg, A. S. C.
- In:
Journal of advertising research
7
(
1967
)
2
,
pp. 2-7
Persistent link: https://www.econbiz.de/10002116312
Saved in:
30
Early prediction of new product success
King, William R.
- In:
Journal of advertising research
6
(
1966
)
2
,
pp. 8-13
Persistent link: https://www.econbiz.de/10002214123
Saved in:
31
Attitude data in allocation models
Klippel, R. Eugene
;
Bither, Stewart W.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
Saved in:
32
Is your slogan identifiable?
Katz, Michael
;
Rose, Jon
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
Saved in:
33
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
34
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
35
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
Saved in:
36
Influence of brand names on attitudes
Simon, Marji Frank
- In:
Journal of advertising research
10
(
1970
)
3
,
pp. 28-30
Persistent link: https://www.econbiz.de/10002824651
Saved in:
37
Comparability in multi-country surveys : based on a paper pres. at the Ninth ESOMAR-WAPOR Conference, Dublin, 1965
Webster, Lucy L.
- In:
Journal of advertising research
6
(
1966
)
4
,
pp. 14-18
Persistent link: https://www.econbiz.de/10002991633
Saved in:
38
How managers see marketing research
Hollbert, Neil
- In:
Journal of advertising research
14
(
1976
)
6
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002849979
Saved in:
39
Social character, product use and advertising appeals
Woodside jr., Arch G.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 31-35
Persistent link: https://www.econbiz.de/10003013306
Saved in:
40
Another look at A.I.D.
Staelin, Richard
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002856758
Saved in:
41
Predictive validity in consumer research
Tauber, Edward M.
- In:
Journal of advertising research
15
(
1975
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10002910360
Saved in:
42
Unfolding theory applied to market segmentation
Taylor, James R.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10002912058
Saved in:
43
Support for a generalized marketing leadership theory
Gross, Edwin J.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
Saved in:
44
Information sources of durable goods
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of advertising research
13
(
1973
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
Saved in:
45
Advertising strategy from consumer research
Overholser, Charles E.
;
Kline, John M.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 3-9
Persistent link: https://www.econbiz.de/10002616825
Saved in:
46
Discriminant analysis of relations between consumersʹ attitudes, behavior, and intensions
Perry, Michael
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10002633071
Saved in:
47
Why we need a profession, and how to get one
Gerhold, Paul E. J.
- In:
Journal of advertising research
14
(
1974
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10002244250
Saved in:
48
Brand preferences of Chicago Blacks
Larson, Carl M.
;
Wales, Hugh G.
- In:
Journal of advertising research
13
(
1973
)
4
,
pp. 15-21
Persistent link: https://www.econbiz.de/10002348917
Saved in:
49
A rate-frequency model of behavior
Greene, Jerome D.
;
Stock, J. Stevens
- In:
Journal of advertising research
11
(
1971
)
4
,
pp. 9-19
Persistent link: https://www.econbiz.de/10002520925
Saved in:
50
Psychographs for market segmentation
Ziff, Ruth
- In:
Journal of advertising research
11
(
1971
)
2
,
pp. 3-9
Persistent link: https://www.econbiz.de/10003033859
Saved in:
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