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~institution:"RWTH Aachen"
~institution:"Erasmus Research Institute of Management"
~subject:"Marketingmanagement"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Marketingmanagement
Marketing management
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1971-2013
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RWTH Aachen
Erasmus Research Institute of Management
American Marketing Association
57
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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OECD
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Verlag Franz Vahlen
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Haufe-Lexware GmbH & Co. KG
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Uni-Taschenbücher GmbH
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Center of Market Oriented Product and Production Management
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De Gruyter Oldenbourg
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DePaul University / College of Commerce
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UVK Verlagsgesellschaft mbH
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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ERIM report series research in management
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ECONIS (ZBW)
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Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
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2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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3
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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4
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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5
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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6
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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7
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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8
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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