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~type_genre:"Case study"
~type_genre:"Textbook"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Building corporate identity, image and reputation in the digital era
Lehrbuch
51
McGraw-Hill/Irwin series in marketing
15
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
11
Meffert-Marketing-Edition
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Always learning
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Case studies on MNCs in India
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
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Harvard business review : HBR
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Journal of marketing management : MM
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Market orientation : transforming food and agribusiness around the customer
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Marketing intelligence & planning
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wi - Wirtschaft
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Berichte aus der Betriebswirtschaft
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Cases on innovations in educational marketing : transnational and technological strategies
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Gabler Edition Wissenschaft
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Modernes Marketing für Studium und Praxis
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Harvard-Business-Manager : das Wissen der Besten
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International journal of technology marketing : IJTMkt
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of targeting, measurement and analysis for marketing
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Cases on branding strategies and product development : successes and pitfalls
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Corporate communications : an international journal
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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2
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
3
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
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4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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5
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
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6
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
7
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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