//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Saayman, Melville"
~person:"Clarke, Ann Højbjerg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktsegmentierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
9
Marktsegmentierung
9
Tourism
4
Tourismus
4
Big event
3
Großveranstaltung
3
Holiday behaviour
3
South Africa
3
Südafrika
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
Consumer behaviour
2
Konsumentenverhalten
2
Motives
2
Music
2
Music industry
2
Musik
2
Musikwirtschaft
2
Nature reserve
2
Naturschutzgebiet
2
Segmentation
2
Typology
2
B-to-B-Marketing
1
B2B marketing
1
Behavioural intentions
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Change
1
Culinary festivals
1
Denmark
1
Dänemark
1
E-commerce
1
Ecotourism
1
Electronic Commerce
1
Electronic dance music festival
1
Electronics industry
1
Elektronikindustrie
1
Floral tourism
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
9
Author
All
Saayman, Melville
Clarke, Ann Højbjerg
Dolnicar, Sara
23
Dibb, Sally
11
Rundle-Thiele, Sharyn
10
Tkaczynski, Aaron
9
Leisch, Friedrich
8
DeSarbo, Wayne
7
Chawla, Deepak
6
Grün, Bettina
6
Kruger, Martinette
6
Raza, Syed Asif
6
Simkin, Lyndon
6
Bolton, Ruth N.
5
Bruwer, Johan
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Randle, Melanie
5
Sands, Sean
5
Walsh, Gianfranco
5
Bauer, Hans H.
4
Chen, Jing
4
Decker, Reinhold
4
Dietrich, Timo
4
Eusébio, Celeste
4
Fong, Duncan K. H.
4
Gomez-Arias, J. Tomas
4
Hutt, Michael D.
4
Kesting, Tobias
4
Kubacki, Krzysztof
4
Li, Jun
4
Moschis, George P.
4
Nijkamp, Peter
4
Occhino, Filippo
4
Paço, Arminda M. Finisterra do
4
Prebensen, Nina K.
4
Smith, Wayne W.
4
Sondhi, Neena
4
Tarasi, Crina O.
4
Vijay, T. Sai
4
more ...
less ...
Published in...
All
International journal of event and festival management
2
Business-to-business marketing management : strategies, cases and solutions
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of travel and tourism marketing
1
The journal of business & industrial marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
Saved in:
4
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
5
Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
Saved in:
6
A 3E typology of visitors at an electronic dance music festival
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10011630089
Saved in:
7
Why pay to view wildflowers in South Africa?
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10010516609
Saved in:
8
Monitoring segmented markets : relational and transactional perspectives
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 89-118)
.
2012
Persistent link: https://www.econbiz.de/10009532787
Saved in:
9
Bridging industrial segmentation theory and practice
Clarke, Ann Højbjerg
- In:
Journal of business-to-business marketing
16
(
2009
)
4
,
pp. 343-373
Persistent link: https://www.econbiz.de/10003946551
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->