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subject:"Markenführung"
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Markenführung
Confectionery
103
Süßwaren
103
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
17
Germany
17
International market
13
Internationaler Markt
13
Market analysis
12
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10
Bakery product
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EU countries
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EU-Staaten
8
Großbritannien
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United Kingdom
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Cocoa market
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Fair trade
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Fairer Handel
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Food retailing
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Kakao
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Switzerland
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Theory
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USA
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United States
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Bio-Lebensmittel
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Brand image
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Barrientos, Stephanie
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Dass, Mayukh
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Dens, Nathalie
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Kumar, Piyush
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Fair trade : the challenges of transforming globalization
1
International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
4
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1
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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2
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
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3
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
4
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
Saved in:
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