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~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Mass Customization"
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Mass customization
4
Mass Customization
3
Beziehungsmarketing
2
Relationship marketing
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Comparison
1
Consumer behaviour
1
Cross-cultural marketing
1
Cultural identity
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East Asia
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Field study
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Inter-Asian differences
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Product design
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Marketing letters : a journal of research in marketing
International journal of production research
54
International journal of production economics
30
SpringerLink / Bücher
16
International Journal of Operations & Production Management
14
Mass customization for personalized communication environments : integrating human factors
11
Mass customization : challenges and solutions
9
IEEE transactions on engineering management : EM
8
European journal of operational research : EJOR
7
Gabler Edition Wissenschaft
7
Strategy & Leadership
7
International journal of manufacturing technology and management
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
6
Journal of Fashion Marketing and Management: An International Journal
6
MPRA Paper
6
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
6
International Journal of Production Economics
5
International journal of product development : IJPD
5
Management Science
5
Springer eBook Collection / Business and Economics
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Transportation research / E : an international journal
5
Benchmarking : an international journal ; BIJ
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
4
Industrial Management & Data Systems
4
International journal of agile systems and management : IJASM
4
International journal of logistics systems and management
4
Journal of fashion marketing and management
4
Manufacturing & service operations management : M & SOM
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Research
4
The journal of business & industrial marketing
4
Universität zu Köln - Seminar für Wirtschaftsinformatik, insbesondere Informationsmanagement - Publikationen
4
European Business Review
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of business innovation and research
3
International journal of services and operations management
3
Journal of business research : JBR
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ECONIS (ZBW)
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1
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
2
Customizing products for self versus close others : the effect of intended recipient on creator perceptions of product uniqueness
Yin, Jiamin
;
Wang, Yansu
;
Pang, Jun
;
Wang, KanLiang
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10012229432
Saved in:
3
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
4
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
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