Liao, Kun; Deng, Xiaodong; Marsillac, Erika - In: International Journal of Production Economics 146 (2013) 1, pp. 25-36
China is one of the largest and most rapidly growing automotive markets in the world. In such a dynamic environment, mass customization (MC) is considered crucial to developing and maintaining the competitiveness of automotive suppliers. Literature has suggested that the MC capability of a firm...