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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"JMM : the international journal on media management"
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Advertising media
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Marketing intelligence & planning
JMM : the international journal on media management
Journal of advertising research
13
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Journal of advertising : official publication of the American Academy of Advertising
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Media-Perspektiven
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SpringerLink / Bücher
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Breaking new ground in theory and practice
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of media business studies
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Psychology & marketing
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The journal of brand management : an international journal
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
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Computational Management Science
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European Advertising Academy
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Group decision and negotiation
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
2
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
3
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
4
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
5
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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