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~isPartOf:"Journal of the Academy of Marketing Science"
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Sales promotion
15
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15
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6
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6
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5
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5
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3
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1997-2004
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Böhm, Eva
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Chu, Xing-Yu
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International Journal of Retail & Distribution Management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
International journal of retail & distribution management
14
Journal of consumer behaviour : an international research review
13
SpringerLink / Bücher
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Economics Papers from University Paris Dauphine
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
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ECONIS (ZBW)
15
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15
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15
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date (oldest first)
1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
2
Stick to my guns : the impact of crowding on consumers' responsiveness to sale promotions
Fan, Linying
;
Huang, Zhongqiang Tak
;
Chu, Xing-Yu
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 914-933
Persistent link: https://www.econbiz.de/10015048015
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
6
I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina
;
Böhm, Eva
;
Klimke, Lena
;
Oestreicher, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
Saved in:
7
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
8
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
9
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
10
Slotting allowances : a time series analysis of aggregate effects over three decades
Achrol, Ravi S.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 673-694
Persistent link: https://www.econbiz.de/10009621882
Saved in:
11
Cross-category demand effects of price promotions
Leeflang, Peter
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
Saved in:
12
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
Saved in:
13
Sales promotions and channel coordination
Wierenga, Berend
;
Soethoudt, Han
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
Saved in:
14
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
15
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
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