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subject:"Retail trade"
~person:"Epstein, Leonardo D."
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Retail trade
Consumer behaviour
2
Einzelhandel
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Promotional effectiveness
2
Sales promotion
2
Verkaufsförderung
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Baseline prediction
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Conversion
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Retail technology
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Sales promotions
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Store traffic
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Epstein, Leonardo D.
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
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Behe, Bridget K.
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Breugelmans, Els
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Czerniachowska, Kateryna
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Faßnacht, Martin
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Huchzermeier, Arnd
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Ieva, Marco
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Nordfält, Jens
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Pantano, Eleonora
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Sand, Jan Yngve
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Varley, Rosemary
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Ziliani, Cristina
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Abril Barrie, Carmen
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Altamirano, Nelson
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Bauer, Hans H.
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Bech-Larsen, Tino
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Bogomolova, Svetlana
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Capriello, Antonella
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Chen, Youhua
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Cheng, T. C. E.
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Corona, Ramon
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Corvello, Vincenzo
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D'Attoma, Ida
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Das, Gopal
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Dewani, Prem Prakash
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Ertekin, Necati
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Fildes, Robert
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Garrido-Morgado, Álvaro
2
Gedenk, Karen
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González-Benito, Óscar
2
Goodstein, Ronald Charles
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Grewal, Dhruv
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Gümüş, Mehmet
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Journal of business research : JBR
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ECONIS (ZBW)
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Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
2
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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