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~type_genre:"Aufsatz in Zeitschrift"
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Messebeteiligung
41
Trade fair participation
41
Messe
23
Trade fair
23
Marketing management
14
Marketingmanagement
14
Lieferantenmanagement
8
Supplier relationship management
8
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Aufsatz in Zeitschrift
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Bettis-Outland, Harriette
3
Gopalakrishna, Srinath
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Kirchgeorg, Manfred
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Tafesse, Wondwesen
3
Weitzel, Günter
3
Johnston, Wesley J.
2
Kästner, Evelyn
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Skallerud, Kåre
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Springer, Christiane
2
Adams, Russell
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Alberca Oliver, María del Pilar
1
Anguera-Torrell, Oriol
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Bathelt, Harald
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Bauer, Thomas
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Berne, Carmen
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Berné, Carmen
1
Bloch, Peter H.
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Blythe, Jim
1
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Chen, Yen-chun
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Chi, Yeong Nain
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Chongwatpol, Jongsawas
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Chun, Chang-Suk
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Colombo, Emilio
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Coyle, Tom
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1
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The journal of business & industrial marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
3
Ifo-Schnelldienst
2
Tourism management : research, policies, practice
2
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Ifo Dresden berichtet
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Rivista di politica economica
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
41
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1
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
3
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
4
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
7
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
8
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
9
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
10
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
11
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
12
Measuring the efficiency of trade shows : a Spanish case study
Alberca Oliver, María del Pilar
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 127-137
Persistent link: https://www.econbiz.de/10010499484
Saved in:
13
Integration of RFID and business analytics for trade show exhibitors
Chongwatpol, Jongsawas
- In:
European journal of operational research : EJOR
244
(
2015
)
2
,
pp. 662-673
Persistent link: https://www.econbiz.de/10010531881
Saved in:
14
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
15
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
16
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
17
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
18
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
19
An extended neural network-based improtance-performance analysis for enhancing wine fair experience
Mikuli´c, Josip
;
Paunovi´c, Zoran
;
Prebežac, Darko
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 744-759
Persistent link: https://www.econbiz.de/10009711004
Saved in:
20
Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn
;
Springer, Christiane
;
Kirchgeorg, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
,
pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
Saved in:
21
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
22
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
23
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
24
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
25
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
26
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
27
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
28
Antecedents and effect of internet implementation for trade shows
Li, Ling-yee
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003976057
Saved in:
29
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
30
The future of trade shows : insights from a scenario analysis
Kirchgeorg, Manfred
;
Jung, Kathrin
;
Klante, Oliver
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10003976066
Saved in:
31
China's second-tier cities as exhibition destinations
Jin, Xin
;
Bauer, Thomas
;
Weber, Karin
- In:
International journal of contemporary hospitality management
22
(
2010
)
4
,
pp. 552-571
Persistent link: https://www.econbiz.de/10008651305
Saved in:
32
Consumer behavior at an industrial travel show
Milner, Laura M.
- In:
Tourism review : the official journal of the AIEST
64
(
2009
)
4
,
pp. 4-11
Persistent link: https://www.econbiz.de/10008696539
Saved in:
33
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
34
Criteria involved in evaluation of trade shows to visit
Berne, Carmen
;
García-Uceda, M. E.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 565-579
Persistent link: https://www.econbiz.de/10003736674
Saved in:
35
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
Saved in:
36
Targeting efficiencies among trade show nonattendees
Berné, Carmen
;
García-Uceda, Esperanza
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
3
,
pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
Saved in:
37
Messeveranstaltungen als fokale Schnittstellen der globalen Ökonomie
Bathelt, Harald
;
Zakrzewski, Guido
- In:
Zeitschrift für Wirtschaftsgeographie
51
(
2007
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10003436609
Saved in:
38
Il contenuto informativo dell'attività fieristica per l'analisi congiunturale
Colombo, Emilio
;
Stanca, Luca M.
- In:
Rivista di politica economica
92
(
2002
)
9/10
,
pp. 57-96
Persistent link: https://www.econbiz.de/10001959469
Saved in:
39
Die gesamtwirtschaftliche Bedeutung von Messen und Ausstellungen in Deutschland
Spannagel, Rolf
;
Täger, Uwe Christian
;
Weitzel, Günter
- In:
Ifo-Schnelldienst
52
(
1999
)
16/17
,
pp. 38-49
Persistent link: https://www.econbiz.de/10001390226
Saved in:
40
Soll die Beteiligung ostdeutscher Unternehmen an Inlandsmessen weiter gefördert werden?
Weitzel, Günter
- In:
Ifo Dresden berichtet
5
(
1998
)
4
,
pp. 21-30
Persistent link: https://www.econbiz.de/10001251808
Saved in:
41
Soll die Beteiligung ostdeutscher Unternehmen an Inlandsmessen weiter gefördert werden?
Weitzel, Günter
- In:
Ifo-Schnelldienst
51
(
1998
)
16
,
pp. 29-36
Persistent link: https://www.econbiz.de/10001239874
Saved in:
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