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Konsumentenverhalten
Meta-Analyse
10
Meta-analysis
10
Beziehungsmarketing
4
Consumer behaviour
4
Customer satisfaction
4
Kundenzufriedenheit
4
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
16
Journal of retailing
16
Journal of the Academy of Marketing Science
11
Psychology & marketing
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of contemporary hospitality management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
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Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
4
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
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