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Search: subject_exact:"Mobile application"
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Mobile Anwendung
7
Mobile application
7
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Mobile Business
3
Mobile business
3
Relationship marketing
3
escapism
3
Einzelhandel
2
Retail trade
2
USA
2
United States
2
brand loyalty
2
AR advertising
1
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Computerspiel
1
Customer satisfaction
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
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Markenimage
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Markentreue
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Mobile Marketing
1
Mobile communications
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Mobile marketing
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Mobile phone
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Mobilkommunikation
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Online retailing
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Online-Handel
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7
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Al-Nabhani, Khalid
2
McLean, Graeme J.
2
Choi, Yung Kyun
1
Dismore, John B.
1
Dugan, Riley G.
1
Fang, Yu-Hui
1
Foth, Marcus
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Han, Dai-In Danny
1
Marriott, Hannah
1
Mendes, Rita
1
Mulcahy, Rory
1
Russell-Bennett, Rebekah
1
Santos, Susana
1
Sung, Eunyoung
1
Swani, Kunal
1
Wilson, Alan M.
1
Yam, Alpha
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Psychology & marketing
Journal of retailing and consumer services
43
Journal of business research : JBR
34
SpringerLink / Bücher
23
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
International journal of networking and virtual organisations : IJNVO
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
HMD : Praxis der Wirtschaftsinformatik
12
Electronic commerce research
11
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of hospitality management
9
Marketing intelligence & planning
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
Informatica Economica
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of production economics
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Pervasive advertising
7
Research
7
Springer eBook Collection
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
International journal of information technology and management : IJITM
6
Internet policy review : journal on internet regulation
6
Journal of electronic commerce research : JECR
6
Journal of marketing
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ECONIS (ZBW)
7
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
3
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Marriott, Hannah
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012796081
Saved in:
4
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
5
How does serious m-game technology encourage low-income households to perform socially responsible behaviors?
Yam, Alpha
;
Russell-Bennett, Rebekah
;
Foth, Marcus
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 394-409
Persistent link: https://www.econbiz.de/10011673965
Saved in:
6
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
7
To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
Saved in:
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